Blog

AMPing Up the Ad Speed

By Peter Prestipino

Google's Accelerated Mobile Pages initiative is moving beyond articles and is finally coming to the ...

AMP Coming Fast to Publisher Networks

By Peter Prestipino

AMP, the open-source HTML5 design framework from Google, has received its fair share of coverage ove...

American Express is the Big Oscar Winner

By Amberly Dressler

Matthew McConaughey and Cate Blanchett may have taken home Oscars for Best Actor and Best Actress, r...

An In-App Ad SDK for Windows 8.1

Real-time bidding (RTB) ad exchange and Supply Side Platform (SSP) Smaato is now providing developer...

An AdSense Threat from Bing-Yahoo

Several years after nixing its fledgling text-based (contextual) ad product, Yahoo’s Publisher...

Analyzing and Optimizing Native Advertising

By Allison Howen

Metamarkets has unveiled its support for native advertising within its analytics platform. Leveragi...

Analyze Your "Search Footprint" with Google's Paid & Organic Report

By Peter Prestipino

Google has released a new report that will enable digital marketers to analyze and optimize their to...

Anomaly Detection in Adobe Analytics

By Peter Prestipino

There has been a surge of products from digital solution providers emerging that hope to help market...

AOL Unveils Pictela Enterprise for Premium Online Advertising

By Michael Garrity

AOL continues to experiment in the Internet advertising field, most recently with the beta release o...

AOL Rethinks the Digital Ad

By Peter Prestipino

AOL is introducing new ad formats that aim to re-conceptualize digital advertising. One of AOL's ne...

AOL Creates an Open Marketplace for Video

By Peter Prestipino

AOL is making a rather significant move in the video space, acquiring Vidible, a cross-screen video ...

AOL Advertisers - You've Got Ad Inventory

By Amberly Dressler

Getting a complete view of potential and current customers is a top priority for many brands. This i...

App Publishers Increasingly Turn to Offer Walls to Monetize

By Peter Prestipino

As app developers continue having a difficult time monetizing their user base, some interesting tech...

Apple Selects Companies to Bring Automation to iAds

By Derek Schou

As consumers continue to spend more and more of their time on mobile devices, digital advertising co...

Appboy Helps Marketers Reach More Customers Across the Globe

Mobile marketing automation provider Appboy is expanding its offering of global services to help mar...

Are Facebook's Metrics Corrections Reason for Concern?

By Peter Prestipino

If you are spending any money on Facebook ads, you should be very, very concerned at this point. Ov...

Are E-books the Next Market for Digital Advertisers?

By Linc Wonham

With e-book sales at about $970 million this year and expected to rise significantly in 2011, many i...

Are Rising Stars Burning Up or Burning Out?

Digital advertising network Jivox recently released its 2014 benchmark report on the IAB's Risin...

Are QR Codes Worth It for Consumers?

By Michael Garrity

The growing ubiquity of QR codes may make them appear to be a no-brainer when it comes to new adver...

Are You Connecting with Millennial Moms?

By Derek Schou

Millennial moms are expected to spend $200 billion annually by 2017 and $10 trillion within their li...