Blog

Outside-In Analytics: The Science Behind Enhancing the Gloss of the Beauty Industry

:: Dr. Suresh Divakar, Ugam :: Millennials shop for beauty products differently than their parents....

Page Views are Dead, Long Live Reader Loyalty

By Peter Prestipino

Digital information publishers have a problem; they've been all but forced to measure their success ...

Pinpoint Social Segments for Real ROI

By Allison Howen

Measuring the ROI of a social media campaign can be a difficult task – especially because it i...

Picking Up Cues & Clues: Machine Learning's Role in Customer Experience

:: By Jeff Allen, Adobe :: Big data is transforming the modern world, or so they say. Unless big da...

Pinterest Adds New Analytics Dashboard for Businesses

By Derek Schou

Analytics are a crucial ingredient in helping businesses to boost conversions and understand how con...

Piwik 1.5 and Open Source Analytics Solutions

By Peter Prestipino

Popular open-source analytics solution Piwik just received a major (and we mean major) update in ver...

Plug-in Customer Feedback Surveys with iPerceptions

By Allison Howen

Obtaining customer feedback just got easier, because iPerceptions has launched new CMS plug-ins for ...

Power BI Users Get Visual with PubNub

By Administrator

Today's savviest enterprises are embracing real-time data visualization in a big way. These solutio...

Predicting User Actions with Swrve

Mobile marketing automation solution Swrve has unveiled a solution that combines predictive analytic...

Presentation Analytics with LinkedIn's SlideShare

By Administrator

Just a few months after making many of its premium features free, LinkedIn's SlideShare presentation...

QUICK HIT: Google Analytics Changes Terminology

Google Analytics has changed the terminology used within its reporting system, changing "visits...

Ratings & Review Changes for Google Play Developer Console

Reviews provide powerful influence over how consumers perceive the quality and utility of a product ...

Real-time Events Now in Google Analytics

Google's real-time reports are one of the far more engaging reporting features for digital marke...

Remarketing Made Easy

By Peter Prestipino

Google announced the release of Smart Lists, making automating list creation for the purpose of rema...

Research Your Audience with New Tool from Adobe

Without a doubt, the rapid growth in Internet use around the world provides great opportunities for ...

Retailers Top Data Priorities

Business analytics software provider Looker released some interesting insights on the top data prior...

Rethinking Membership Engagement Metrics

By Peter Prestipino

Membership management and community software Socious released a new feature last week that will allo...

Riding the Wave of Big Data Innovation

The most successful digital brands today are those that are laser-focused on increasing engagement. ...

Routing Calls the Right Way

By Peter Prestipino

If you're like most businesses today the phone is still a central part of sales, marketing and suppo...

SaaS Call Analytics at adTrax

Phone call and conversion analytics provider KeyMetric today released adTrax, a software-as-a-servic...