17 Top Reasons for Failed Conversions
E-commerce merchants always have one thing on their minds – conversions.
Despite how great your products are or the amount of traffic your marketing initiatives drive to your website, conversions are hard to come by. This is because everything from the color of a call-to-action to the quality of a product image can push your visitors off your site and onto your competitor’s checkout page.
The only surefire way to optimize your site for conversions is through testing, but in order to run tests successfully, you must recognize some of the most common problem areas of e-commerce sites.