Blog

Scroll Tracking Like a Boss

By Peter Prestipino

You might know that people are visiting your website (as indicated by page views), but are they scro...

Segment Visitors to Gain Actionable Insights

By Michael Garrity

The ability to incorporate ForeSee surveys into SiteCatalyst isn’t exactly a new feature, but...

Seeing Your Brand through Customer-Colored Glasses

By George Skaff, Nuance Communications As a customer-centric brand, it’s easy to fall into th...

Self-Service Analytics In Decline

Logi Analytics has released findings from its 2017 State of Analytics Adoption Report, which found t...

SEO Performance Measurement Today

By Peter Prestipino

Search engine optimization has changed dramatically during the course of the past fifteen years. B...

Simplifying Big Data and Analytics Processes

By Allison Howen

Dell has unveiled a new solution that is helping to simplify big data and analytics processes for ne...

Simplifying Analytics with Narrative Science

By Peter Prestipino

Let's be honest; website analytics can be a real bore. While valuable insight can be hidden in our...

Simple Time-on-Site Secrets for Online Publishers

What impact would an increased amount of "time on site" by users have on the bottom line o...

SimilarWeb Gets Paid, Previews App Engagement Product

Getting insights for any website or any app is useful for both a business’s internal analytics...

Simplifying Mobile Decision Making with appFigures for Adobe Analytics

By Peter Prestipino

App store intelligence platform appFigures announced an integration with Adobe Analytics (part of th...

SiteCatalyst 15.4 in Focus

Adobe released a product update last week for SiteCatalyst, introducing a number of new features as ...

Site Speed Update in Google Analytics

By Administrator

Google introduced its Site Speed report back in May 2011 and webmasters (and all other sorts of Web ...

SiteSpect to Optimize Five Quidsi Sites

By Allison Howen

SiteSpect, a non-intrusive optimization platform, has been chosen by Quidsi as its multivariate test...

Smarter Tech Comes to Inbound Calls

By Peter Prestipino

Integrated marketing platform ActiveDEMAND has announced added functionality for its call tracking s...

SMBs Taking Advantage of Analytics

By Allison Howen

Small businesses may not be taking advantage of big data, however, a new survey from Constant Contac...

Social Analytics Get More Awesome

Awe.sm, a social analytics company, has launched a new product that enables all marketers to monitor...

Social Analytics for Tumblr with Curalate

Digital marketing platform Curalate, which focuses on visual-social platforms like Pinterest and Ins...

Social Media Analytics Expected to Grow at CAGR of 34.5 Percent

By Derek Schou

Social media is the single most popular activity on the Web. With consumers spending so much of the...

Social Marketers Struggle to Measure ROI

By Peter Prestipino

More than half (61 percent) of social marketers say measuring the return on investment of their soci...

Springbot Delivers Demographic Data to Magento Merchants

By Allison Howen

E-commerce marketing platform Springbot has unveiled a new extension for Magento merchants to help t...