19 Must-Follow Twitter Accounts for Advertisers & Affiliates
Twitter remains one of the best ways to connect with like-minded professionals on the Web. Internet professionals tend to post news items that relate to their industries, as well as other information that matters to them (whether that’s about business, events, TV shows, their food, etc.).
It’s somewhat of a mix between LinkedIn and Facebook, where, a lot of it is about business, but there is some personal, Facebook element. Advertisers and affiliates who are looking for insights into their performance marketing networks or just want to see what matters to the people who are running them, should check out these 19 must-follow Twitter accounts:
Affiliate Window: @AffWin
Why: Promotes advertisers and provides affiliates with opportunities.
Commission Junction: @CJUKNetwork
Why: Tweets whitepapers, infographics, etc. that make affiliates/advertisers more in the know.
Rakuten Marketing: @RakutenMKTG_US
Why: Rakuten not only promotes publishers, but also Tweets about industry news and tips.
Why: Provides inside looks of the network and keeps its users informed on latest news and updates.
Why: This emerging affiliate network offers up good advice for affiliates and scours the Web for stories that impact their performance marketing success.
Why: From training webinar announcements to new affiliate programs, AvantLink keeps its users informed with its active Twitter presence.
7Search Guys: @7Search
Why: 7Search does a nice job of providing its followers with relevant news, tips and anecdotes about online advertising.
Affiliate Thought Leaders
Shawn Collins: @affiliatetip
Why: As the co-founder of Affiliate Summit and author of several affiliate marketing books, Collins offers interesting articles, insights into service providers and even some PR opportunities.
Rae Hoffman: @sugarrae
Why: Hoffman is the funny and savvy CEO of PushFire who provides inside looks into her company, life and thoughts about the affiliate space.
Geno Prussakov: @ePrussakov
Why: If his lengthy affiliate-focused résumé wasn’t enough, Prussakov tweets inspirational messages, information about Affiliate Management Days and other topical insights.
Peter Prestipino: @PetePrestipino
Why: Well, we like our jobs, and he literally wrote the book on Affiliate Advertising (we think he’s pretty smart too).
Website Magazine: @WebsiteMagazine
Why: Again, we like our jobs, but Website Magazine editors tweet about all areas of Web success, which can provide advertisers and publishers with a holistic view of how to increase traffic and sales.
Why: Good source of aggregated affiliate marketing news.
Why: Helps affiliates join the right CPA networks for them.
Why: Don’t have much affiliate experience? You’re in the right place.
Why: This New Zealand-based company’s most-impressive Twitter feature is its “niche of the week,” which can open up possibilities for performance marketers.
Affiliate Marketing Events
Affiliate Summit: @affiliatesummit
Why: They didn’t get nearly 85,000 Twitter followers on good looks alone. They tweet important information about their conference and provide insights into speaking opportunities and free passes.
Why: Provides helpful information for Web publishers who are typically also affiliate marketers.
Bonus Twitter Accounts (We'll add more as we get additional suggestions):
Affiliate Management Days: @AMDays