Blog

Buzztala’s PVAs Arrive at Amazon Webstore

After unveiling its Product Video Ads (PVAs) just a week ago, Buzztala has announced that it will no...

Buzztala Unveils Product Video Ads

Buzztala has unveiled Product Video Ads (PVAs) in an effort to help advertisers eliminate paid searc...

Call-to-Action Buttons Add Value to Videos

Receive a better return on investment (ROI) from your videos with a new email widget from StreamSend...

Callout Extensions: Google's Latest Extension

By Administrator

:: By Bruce Gibbs, YP :: Google has been on a roll as of late, making big changes to AdWords. One o...

Call Tracking for DoubleClick Search

By Peter Prestipino

Advertisers are beginning to understand that as search and display take an ever-larger portion of th...

Calculate the Reach of Video Advertising

Video advertising solution YuMe recently released a "Reach Calculator" which computes reac...

Can You Tell the Difference Between Ads and "Recommended" Native Content?

As technology has advanced advertisements have become more seamlessly integrated into websites causi...

Capture Emotional data with BehaviorMatrix

By Peter Prestipino

BehaviorMatrix, an applied behavior analytics company, has been granted a foundational patent (8,639...

Changes to UET at Bing Ads

By Peter Prestipino

Bing Ads released an update for Universal Event Tracking, the new conversion and goal tracking for ...

Check-in Discounts with Facebook Places

By Peter Prestipino

Facebook announced this week that users checking-in to their favorite destinations can expect to see...

Clean Programmatic Ad Channels in Real-Time

Programmatic video ecosystem HIRO Media unveiled a new ad filtering solution designed to prevent mal...

Click Traffic and Impressions Grow in Q3

By Peter Prestipino

Click traffic increased by 27 percent year over year and U.S. impressions increased by 21 percent ac...

Click Quality Enhancements Improve the Mobile Display Ad Experience for All

It is estimated that up to 50 percent of mobile ad clicks could be accidental. That, of course, is a...

Close The Measurement Loop by Onboarding Sales Transaction Data

By Peter Prestipino

It's almost impossible to advertise efficiently and effectively if you can't account for actions tha...

Clinton vs. Trump! Who's Winning the Website War?

By Amberly Dressler

With the election just shy of a year away, the political campaign ads, news coverage and debates are...

Click-to-Call from Mobile Display

Performance marketing network Tradedoubler has partnered with mobile ad placement company Freespee a...

Click-To-Call Ads Expected To Contribute More Than $1 Trillion in 2015

By Derek Schou

With mobile phones seemingly being attached to users' sides and advertisers constantly looking to en...

Click-to-Call Ad Opps with RingRevenue & SponsorMob

By Peter Prestipino

Mobile ad solution provider Sponsormob has partnered with RingRevenue to offer a mobile Click-to-Cal...

Coast-Change Fuels Growth for Native Ad Platform

Native advertising – ads that resemble the platform on which they appear – is growing in...

Comparison Shopping Engine Conversion Rates

By Peter Prestipino

Google's Product Listing Ads (PLAs) have certainly generated their fair share of attention over the ...