Influencers Taking Over Retail Strategy
By Amberly Dressler, Episerver
Influencer marketing dominated retail success stories at Shoptalk in Las Vegas – and for good reason.
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Road To Transparency: Social Media and Influencer Disclosure Guidelines
By Matt Hensler
It may seem evident that an “influencer” is getting paid to work with a brand, but if it is so obvious, what’s the harm in adding a simple hashtag?
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3 Top Brand Strategies for #SocialCommerce in 2019
By Amberly Dressler
From Amazon’s influencer program to the hiring of reality TV stars, social commerce barely resembles what retailers thought it would be.
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Making Contact: Are You Maximizing Live Chat’s Value to Your Site?
By Larry Alton
Despite users’ eagerness to take advantage of chat systems, many businesses are still reticent to put live chat front and center on their sites...
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Integrate Social Media into Email Campaigns
By EJ McGowan
By using a variety of social platforms that align with the brand, marketers can expand their reach to new audiences and stay connected..
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The Best Time to Post on Instagram, Facebook & Twitter
By Website Magazine
Timing is everything, particuarly as it relates to brands social media activity.
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The 10 Best Snapchat Accounts to Follow for Marketing Inspiration
By Website Magazine
If you're looking to boost engagement on Snapchat, gain some inspiraiton from some of the best accounts.
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Consumers Are Watching & Shifting Attitudes on Data Privacy
By Website Magazine
Concern over data privacy has increased and it could end up resulting in far fewer Facebook accounts over time.
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Influencing the Influencers
By Pete Prestipino
Start thinking now about how your enterprise can build better relationships with influential subject matter experts...
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Social Ad Spending Remains Strong
By Pete Prestipino
Video ad spending accounted for 41% of total social spending in Q1; Instagram ad spending doubled YoY while clicks tripled.
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3 Reasons to Look Beyond Instagram to Build Your Brand
By Mike Svatek
To realize the full potential of word-of-mouth marketing, merchants need the tools to showcase meaningful customer stories.
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The Secrets of Social Advertising
By Pete Prestipino
Creating content that adds genuine value to consumers directly (or indirectly) can clearly benefit brands in a variety of ways...
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Converting Social Media Leads on Instagram
By Lena Speir
One valuable way to increase your followers, promote events or contests, and grow your sales is to use paid shoutouts.
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Timing is Everything in Social Media
By Website Magazine
Statistics to help social media marketers identify the optimal posting times on Facebook, Twitter, LinkedIn, Pinterest & Instagram.
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Social Advertising for Online Store Owners
By Erika Jolly Brookes
Social media buys can be an affordable and efficient way to market to your ideal customers online - even for those with small budgets.
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5 Steps to an Improved LinkedIn Marketing Strategy
By Website Magazine
If LinkedIn is your primary social media channel for marketing, keep in the mind the following tips to improve your performance.
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Shoppable Posts at Instagram Go International
By Tara Simpson
Two leading e-commerce platforms have announced integrations with Instagram. Will it breathe new life into the practice of social commerce?
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Get More Bang For Your Social Buck
By Leanna Michniuk
Learning how to make the most of advertising on social platforms like Facebook can truly elevate marketing efforts.
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Are Chatbots Overhyped?
By Gemma Baker
Is your company considering using chatbots or are looking at other strategies to improve your customer service?
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Quora's Contextual & Behavioral Targeting in Focus
By Angie Thornton
Quora is quickly becoming one of the best advertising solutions in the social/user market today in terms of the availability of its features.
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