Gen Z Eschews Loyalty Programs
By Pete Prestipino
Generational marketing is important to the success of most enterprises but not all generations react similarly to the messaging of brands.
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Extending the Reach of E-Commerce Websites
By Pete Prestipino
Perhaps the greatest threat to the success of e-commerce merchants today is not extending their reach onto marketplaces.
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The Future of Retail is Intelligent
By Pete Prestipino
PayPal has announced the acquisition of Jetlore, an AI-powered prediction platform for retailers looking to drive more revenue and reduce churn.
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Straight Talk: International & Multilingual SEO in Focus
By Blas Giffuni
Companies can no longer ignore the astonishing growth happening online in emerging markets.
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Creating On-Brand Intelligent Experiences
By Pete Prestipino
Movable Ink has released several tools and integrations for developers to build custom apps and extend the capabilities of their products.
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Why Brands Are Using Video Marketing
By Website Magazine
Video is now an essential part of any serious digital content strategy. Is your brand prepared?
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What Color Says About Your Business
By Amanda Bowman
When it comes to branding, what is your website and company's use of color saying to customers and prospects?
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Buy Digital Audio Ad Inventory Through Google DoubleClick
By Pete Prestipino
Most brands don't currently advertise on streaming platforms, but availability through Google's DoubleClick Bid Manager will likely change that.
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Choosing E-Commerce Products is Too Difficult
By Pete Prestipino
E-commerce has made shopping more convenient, but the amount of choice is confusing consumers to the point they’re feeling incredibly overwhelmed.
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The Do's and Don't of Mobile App Development
By Website Magazine
For enterprises considering the development of a mobile application there are many things to remember...
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QUICK HIT: Keep Personal Info Out of WhoIs
By Website Magazine
Isn't it time you put your privacy front and center?
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Progress & Productivity: Delivering an Optimized Web Experience
By Pete Prestipino
If you're ready to develop a more engaging multi-channel Web and digital experience, Sitefinity might now be the answer.
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The Impact of AI-Generated "Emotional" Language on Customer Engagement
By Pete Prestipino
By leveraging emotion, marketers can gain a competitive advantage in today's always-on digital landscape.
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Making Contact: Are You Maximizing Live Chat’s Value to Your Site?
By Larry Alton
Despite users’ eagerness to take advantage of chat systems, many businesses are still reticent to put live chat front and center on their sites...
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The Four Stages of Marketing Maturity for SMB Merchants
By Website Magazine
Today’s shoppers have high expectations for a seamless and efficient brand experience. What stage of marketing maturity are you in?
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The Undeniable Benefits of Simple Website Design
By Katie Lundin
Make the effort to thoughtfully scale back your website to provide the most impact for the least design and yourcustomers will thank you.
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The Growth of AI in E-Commerce
By Website Magazine
Artifical intelligence is chaning the way e-commerce stores operate...
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Integrate Social Media into Email Campaigns
By EJ McGowan
By using a variety of social platforms that align with the brand, marketers can expand their reach to new audiences and stay connected..
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How Marketing Teams Can Become Data Analysts
By Jeff Cheal
Brands are finding data practices to become increasingly beneficial to their future growth and their bottom line...
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Top 10 Infrastructure Considerations
By Website Magazine
Are you confident the IT infrastructure decisions you make today will be able to scale and transform with the growth of your business?
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