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2013 Retail Shopper Personas [Infographic]

Posted on 11.24.2013

Vision Critical, a provider of what the company calls "insight communities," private online groups of customers and prospects, has published an infographic detailing a set of four "personas" which it believes reflects today's different type of retail shoppers.

- Modern day mom will shop in stores but loves her mobile coupons. [Almost 75 percent will use their mobile devices to receive online vouchers]

- Millennial Generation shoppers buy impulsively online. [Most millennials will use mobile to browse for products (62%) and search for deals (61%)]

- Mobile tech embracer, also known as the in-store mobile shopper. [Almost 60 percent of mobile shoppers will do so either on the go or in store]

- Single cyber male love to shop online and spends just as much on himself. [He is likely to browse ahead of time (91%) and not bother with lines and crowds (76%)] 

Do these buyer personas match up with the understanding your brand has of its customers?



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