2013's Top Whitepapers & Webinars for SMBs
The quest for digital success is a long one, as new technology and strategies are always emerging.
Luckily, the content marketing industry is going strong, with top tech companies releasing new white papers and/or webinars on a regular basis in order to share unique data and insights with current or potential clients. These resources are created to not only shed light on products, but also industry trends and best practices.
In fact, Web professionals can gain a lot from looking at these company resources, which is why the Website Magazine editors have compiled a dozen of the best of these free reports/guides from 2013 below:
• Considering responsive design for your email marketing campaigns? Check out the GetResponse's “Responsive Email Design Guide” whitepaper.
• Take a look into the success of online advertising in the first half of 2013 with IAB’s “Internet Advertising Revenue Report” and webinar.
• Learn how brands are creating better experiences for their customers with Janrain and Ansira’s “Building Rich User Profiles for Deeper Segmentation” webinar.
• Who doesn’t need social media advice? Check out Constant Contact’s “10 Strategies for Social Media Success” whitepaper.
• Leverage data to create a more personalized experience for visitors with Monetate’s “Hitting a Personalization Home Run with Data” webinar.
• Improve your e-commerce site’s search functionality with SLI Systems’ “Top Tips to Improve Customer Experience with Advanced Site Search” webinar.
• Examine the relationship between paid and organic search with HP, Kenshoo and Resolution Media’s “The Search Sandbox: Paid Plays Well with Organic” whitepaper.
• Earn more profits from your email marketing campaigns with Bronto’s “Uncovering Missed Revenue Opportunities” whitepaper.
• Discover three omnichannel tools needed to compete with the biggest retailer on the ’Net with Shopatron’s “The Amazon Threat” whitepaper.
• Discover the benefits and challenges of creating advertising campaigns that work on all devices with Undertone’s “Cross-Screen Advertising and Responsive Design” whitepaper.
• Get back to basics with Act-On’s “SEO 101: The Basics and Beyond” whitepaper.
• Learn how to attract consumers back to your site to complete their purchases with Listrak’s “Shopping Cart Recovery Tactics of the Top 1000 Retailers” whitepaper.