2013 Stats in Focus
A new column was added into the print edition of Website Magazine this year and it's helping Internet professionals like you stay up to date on some pretty important statistics - from shopping cart abandonment to consumer loyalty. Below find six stats that caught our editors attention this year and keep an eye out in 2014 for more data from Website Magazine that can (and will!) positively influence your 'Net success.
90% - UPS and comScore released results from a consumer study that found nearly 90 percent of online shoppers have placed items in their shopping carts but left the site without making purchases. Online consumers indicated that communicating shipping costs and delivery times early in the online shopping experience can help alleviate cart abandonment. Stat Watch, December 2013
37% - Results of a national survey of consumers commissioned by Campaigner, the CRM and email marketing brand of j2 Global, Inc., revealed that more than 37 percent of consumers were undecided about how mobile marketing emails impact them, and only about 6 percent of respondents made a purchase directly from a mobile device as a result of a promotional email received on that device. Stat Watch, October 2013
64% - Consumers that would continue to spend money with a company as the result of an exceptional customer experience (Avaya Customer Effort Impact Study, 2013). Stat Watch, September 2013
12% - The percentage of users who are influenced by Likes and +1s, according to a 2013 iAcquire and Survey Monkey social behavior report. Stat Watch, July 2013
48% - The amount of 18-24 year olds who believe text messaging is just as meaningful as an actual conversation with the person on the phone, according to a tyntec and Mobile Groove study, which found that app developers are relying more on SMS as a way to engage users and further monetize their apps. Stat Watch, May 2013
65% - The majority of potential consumer electronics purchases that are inspired by a consumer review to select a brand not in their original consideration set, according to Weber Shandwick’s “Buy It, Try It, Rate It” research study. Stat Watch, March 2013