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2014’s Top Social Sharing Trends

Posted on 12.18.2014

AddThis is shedding light on 2014’s top social sharing trends.

The content engagement tools provider conducted a year-end analysis, which reveals insights into the growth of the Web’s most popular social networks, global social sharing trends and mobile adoption across the globe.

According to the data, 2014’s fastest growing social network outside of the U.S. is Korea-based Ketnooi, which saw a 55 percent year-over-year increase in sharing. The fastest growing social network in the U.S., however, is Pinterest, which saw a 15 percent year-over-year increase in sharing. Conversely, the three social networks with the biggest decrease in sharing are Facebook, Russia-based VK and Twitter. While Facebook’s sharing decreased by five percent year-over-year, VK saw a six percent decrease in sharing and Twitter sharing decreased by 14 percent.

When it comes to the social sharing trends around the globe, AddThis found that the top three countries with the largest year-over-year increases are Romania with a 93 percent increase, Tunisia with a 67 percent increase and China with a 58 percent increase. On the other hand, the countries with the biggest year-over-year decreases in social sharing include Egypt with a decrease of 45 percent, Pakistan with a 36 percent decrease and Japan with a 35 percent decrease.

It is also important to note that the study took a look at mobile’s growth across the globe, with the data finding Georgie as the country with the most mobile growth. In fact, Georgie ranked in the top five countries for adoption of both iOS and Android platforms. That said, the top three countries with the most mobile growth on Android platforms are Haiti, Armenia and Egypt. Comparatively, the top three countries with the most growth on the iOS platform are Lithuania, Bosnia and Kazakhstan.

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