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2015 Master List of CRMs

Posted on 5.24.2015

Customer relationship management (CRM) software is the best option for brands looking to manage interactions with current and future customers.

After all, the more a brand knows about its existing and prospective customers the better it will be at delivering products, messages and optimal experiences. The challenge, however, is finding the right CRM software to meet all of your brand’s needs. For help with the research process, Website Magazine has put together a master list of CRMs, check it out below:


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Salesforce
Clients: Facebook and Coke

Salesforce is among the most popular options for CRM software. This is because users can customize their Sales Cloud based on business requirements, as well as track all sales activity to get a full picture of the customer lifecycle.


OnContact
Clients: Toys “R” Us and Hair Club

OnContact CRM Software helps sales staff track leads, cultivate prospects and upsell existing customers. In fact, the software helps guide users through daily actions like scheduling appointments, sending emails and generating quotes, as well as offers pipeline management to keep reps on track.


SugarCRM
Clients: Men’s Wearhouse and Reebok

Sugar offers three different editions of its CRM software, starting at $40 per user a month and ranging to $150 per user a month. The company’s CRM enables users to engage with customers, offers collaboration tools to help users break down departmental silos and provides actionable insights to every user.


Maximizer
Clients: Rolex and Hallmark

Maximizer’s Sales Management CRM offering helps sales teams measure important stats like close rate, abandonment rate and loss rate to help users improve sales efforts. Users can leverage the solution to categorize customers based on things like region, products purchased and sales-to-date. Plus Maximizer offers reporting and forecasting to help users identify priority opportunities.


Insightly
Clients: Reddit and Body Local

Brands can leverage Insightly to collect leads from a variety of sources. In fact, users can leverage the company’s ‘Web to lead’ feature to collect information via website forms, which then automatically puts the lead in Insightly. Users can also categorize leads with tags as well as can view all leads’ interaction history in one place.


NetSuite
Clients: Guitar Center Pro and Beyond the Rack

NetSuite’s CRM cloud solution delivers a complete and real-time view of customers. In fact, the CRM offers  a variety of features, including quotes, order management, commissions, sales forecasting and integrated e-commerce capabilities.


Campaigner
Clients: Safety Speed and Primerica

Campaigner offers three different CRM solutions, including a free option for single users with less than 500 contacts and short sales cycles. Its mid-level solution, dubbed CampaignerCRM Pro, incudes social mobile and email integrations, as well as “VIP personal assistants.” Lastly, CampaignerSPM is its customizable solution that features a reporting dashboard, API support, sales training and more.


Zoho
Clients: JetHub and ActionCoach

With Zoho CRM, users can automate tasks, prioritize activities and track customers’ sales history. In addition, users can capture leads from their website and automatically populate visitor data into the CRM as well as monitor customer data in real-time with robust dahsboards that provide insight into the sales pipeline.


SAP
Clients: The Kellogg Company and Family Dollar Stores

SAP’s CRM solution helps brands reduce marketing costs, decrease sales cycle times, improve pipeline visibility and reduce service resolution times. SAP does this by providing users with a complete view of the customer, which can help sales reps deliver more personalized experiences. 


Microsoft Dynamics
Clients: JJ Food Service and Pet Supplies Plus

Microsoft Dynamics offers CRM solutions tailored to its clients, regardless of industry and business size. The CRM offers real-time information and collaboration functionality, as well as works with Microsoft Office, Skype and Yammer.


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