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2015 Web Design Trends [Part II]

Posted on 12.30.2015

Design, in general, covers a lot of ground. Website Magazine's January 2016 issue addressed more macro trends including typography, minimalism and simplicity, and animation and interaction. It's often the more micro trends, however, that move the user experience in a positive direction.

In this second part of our series on landing page design trends from 2015, the design techniques of 2016 increase dramatically. Let's take a look at a few other trends that are emerging now.

Card Layouts: Filed under the animation and interaction trend, cards and card layouts are everywhere right now. What makes them so appealing to both designers and users is that they are a meaningful and powerful way to present and consume information. Cards essentially act as shape-based containers of content that make it rather simple to re-arrange for different devices.

Hero Images: You don't have to look far to find a hero image on a website these days - particularly in the B2B services realm. Hero images are most often above the scroll and often offer up a sweeping nature shot but there are some creative executions. The visual nature of the hero image technique appeals greatly to user and fits in quite well with the trend toward simplicity/minimalism in design and capitalizes on other techniques such as parallax scrolling.

Hover Animations: Engaging a digital user is not as complicated as it seems and the rise of hover effects in digital design illustrates this quite well. Hover effects, which enables to users to mouse over content to perform some function, essentially provide users with a more natural and interesting feel to content consumption.

There are of course many other trends that today's digital designers must be aware of (material and flat design) and familiar with (responsive design and UI patterns) if the aim is to make a strong first impression and optimize the digital experience. Find more landing page and digital design trends emerging now in the Website Magazine community and across the 'Net in the Design & Development Digest channel.



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