2016 Content Development Checklist
The demand for unique, relevant content from both consumers and the channels they find themselves on (e.g. search, social) is high, but creating, curating and circulating content can be a huge undertaking for brands of all sizes.
Not only do companies need in-house writers (depending on an organization they can fall under the titles of content marketers, marketing communications, editors, bloggers, etc.) and possibly outsourced ones as well, but now someone within a company is tasked with being a publisher of sorts. One of the most effective ways companies undertake a content initiative is to actually conduct themselves as their traditional publisher counterparts do, with a clear editorial department and guidelines they must follow and lines they shouldn’t cross.
To help guide brands through the content maze, Website Magazine compiled a checklist for creating, curating and circulating content for enterprises: