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2017 Advertising Fraud Solution Roundup; The Names to Know

Website Magazine's August 2017 issue covered several vendors and steps that e-commerce merchants could take to prevent e-commerce (chargeback) fraud.

Just because you're not actually selling products, of course, does not mean that "bad actors" won't be coming for you - particularly if you are advertising on the Web.

Fortunately, there are numerous software providers fighting the good fight and doing all they can to prevent advertisers from wasting their budget on website traffic and users of poor quality.

Ad fraud detection technology, also know as ad verification vendors, automate the monitoring of ad campaigns for fraud. Let's take a look at a few of those solutions now and what makes their offerings so unique and valuable. 
  • Integral Ad Science

    A long-time leader in fraud detection, Integral Ad Science uses big data and session-based signal analysis to measure and block fraud at the impression level, and in real-time.

  • Adobe

    Offers many brand safety and viewability controls, but its fraud prevention offerings focus on minimizing non-human traffic through bot traffic detection and blocking.

  • Pixalate

    Provides real-time ad fraud detection, IP/domain blacklists, impression suppression, pre-bid prevention tools and more for buyers in the programmatic inventory space.

  • Fraudlogix

    Another popular ad fraud solution providing offerings for mobile install fraud, affiliate lead fraud and ad fraud on the supply-side of the RTB programmatic market.

  • White Ops

    Offers the ability to detect fraud across devices and campaign format, and a solution for preventing ad fraud in programmatic buys specifically.

  • Trust Metrics

    Analyzes thousands of features on nearly 1 million mobile and Web publishers to help advertisers build lists, compare networks and protect brand integrity.

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