Blog

Comparing CSEs - Who's on Top?

The prom king – and queen – for that matter of Comparison Shopping Engines is Google. Wi...

comScore Prepares to Battle Non-Human Traffic with mDotLabs

comScore acquired MdotLabs in early Aug. 2014 to augment its non-human traffic (NHT) detection metho...

Constant Contact Helps SMBs Advertise on Facebook

By Allison Howen

Constant Contact is launching a new advertising tool for Facebook and announcing that it is now part...

Consider Yourself Warned; Incoming Notifications on AdSense Violations

Google is tightening the digital screws on its AdSense publishers and has recently increased the fre...

Connecting with the Native Ad Supply

Demand-side platform The Trade Desk has announced integrations with many of the leading inventory so...

Connecting Audiences & Publishers in Media Buying

By Peter Prestipino

It’s becoming increasingly simple for marketers to connect with publishers’ audiences fo...

Consumers Trust TV Ads More Than Web Ads

By Allison Howen

Don’t believe everything you see on the Internet – but TV is a different story. A recen...

Content Marketing Inspiration for The Rise of Native Advertising

By Peter Prestipino

Content is a powerful force in the digital experience, but often the content published needs a littl...

Cookieless Device Identification with BlueCava

By Peter Prestipino

Device identification technology provider BlueCava released the latest version of its platform, prov...

Cost-Per-View Ads at Google with TrueView

By Peter Prestipino

Google anounced the release of a new video ad format dubbed TrueView Video Ads today. TrueView giver...

Correlate App Activity with Digital Marketing Campaigns

By Peter Prestipino

Marin Software has released a feature that will allow advertisers to correlate mobile app installs (...

Crash Course on Mobile Advertising Formats, Trends & Projections

:: By Elena Terenteva, SEMrush :: Can you believe it? It hasn’t even been 10 years since we ...

Create Conversion Optimized Landing Pages with WordStream

SEM software and service provider WordStream has updated its pay-per-click advertising management pl...

Creative Principles for Increasing Customer Response in Any Channel

:: By David Braun, New Control :: The cold hard truth about direct response marketing is that most ...

CRM for Sales: Tylr Mobile Connects the Inbox to Salesforce

By Allison Howen

New technology from Tylr Mobile is helping connect salespeople’s inboxes with CRM data while o...

Crowdsource and Run Display Ads with Dispop

The release and launch of some rather unique media platforms recently is causing some tension in dig...

Cross-Screen Ads Bridge the Gap Between Mobile and Desktop

Popular mobile advertising platform Millennial Media is growing its Millennial Media Exchange platfo...

Customer Acquisition Snapshot; Organic Search, Email Top Social

By Peter Prestipino

Perhaps the reason that new media types obsess over customer acquisition is because it's still quite...

December Brings BIG Engagement Increases for Facebook Promotions

By Peter Prestipino

What's the best month to run a Facebook promotion? December, of course - so get going! App buildi...

Defeating Video Ad Blockers

Brightcove is helping marketers defeat ad blockers with its ad optimization solution, dubbed Brightc...