Omnichannel personalization platform RichRelevance announced in early June 2014 that it has secured $20 million in growth capital funding - led by Centerview Capital Technology with participation from existing investors Draper Fisher Jurvetson (DFJ), Greylock Partners, Crosslink Capital and Shea Ventures.
RichRelevance will use the investment to accelerate growth internationally and roll out its recently unveiled Relevance in Store, a strategic initiative that optimizes the in-store experience to drive product discovery, consideration and sales.
"There is only one response strategy to Amazon: omnichannel personalization," said David Selinger, CEO of RichRelevance. "Standing alongside our phenomenal client base, we are on the front lines of the customer experience every day. Our clients look to us to provide the data architecture and expertise they need to deliver memorable, meaningful and relevant experiences to their customers. Our success is intimately tied with our unique ability to create a new kind of shopping experience that spans the digital and physical worlds."
RichRelevance currently services upward of 175 companies (in 35 countries) including Costco and Barney's.
