Blog

What's the Return on Advocacy?

Social word-of-mouth platform Smync has launched a new feature to track the effects of social brand ...

When It Comes to Testing, It’s About Quality NOT Quantity!

By Administrator

:: By Jason Hickey, Adobe Target :: It’s hard to talk about testing without hearing a statist...

Where is all the Marketing Hype for SMBs? Tips to Become Smarter Marketers

By Administrator

:: By Nate Kristy, Automational :: This is an exciting time to be a marketer. The quickly evolving ...

Who's Really Using That App?

By Peter Prestipino

Website and application analytics platform Similar Web has launched a feature that will provide deve...

Who Sees Your Enterprise Data?

With all the data that is likely floating around your enterprise, it might prove prudent to check an...

Why Your CEO Thinks You Can Answer Tough Questions

By Amberly Dressler

Your CEO thinks you have access to more data than you do, and, well, it’s all your fault. ...

Win the War Against Mobile Click Fraud

The rise of the mobile Web has been something of a headache for many advertisers and marketers, as i...

Wistia Takes Video to the Enterprise

By Peter Prestipino

Enterprises taking advantage of the many benefits of video today have likely experienced the complex...

WordPress Wednesday: Top 3 Analytics Plugins

By Michael Garrity

Behind every good business website is an even better analytics program. For WordPress users, however...

Workspaces Come to Tag Management

By Peter Prestipino

Google has announced the addition of its new Workspaces feature in Google Tag Manager and Tag Manage...

Yesmail Interactive Keeps Marketers Competitive

By Michael Garrity

Yesmail Interactive, the Infogroup company that powers intelligent customer interactions, is looking...

You Get a Data Scientist! Everybody Gets a Data Scientist!

By Amberly Dressler

Empowering marketers is the name of the game for many of today’s technology platforms whether ...

You Don't Know If Your Marketing is Working? Really? Seriously?

By Peter Prestipino

If you can't measure it, you can't manage it.  Despite this rather well-known business proverb...