Blog

Demand Media Feels the Effects of Google Slap

Demand Media warned of "slight" revenue declines in 2014, pointing the finger at Google an...

Despite Ad Blocking, Ad Tech Platform Trades Higher Than Expected

With its demand side platform, data management platform and publisher management platform, The Trade...

Differentiate Your App with a Mobile Loyalty Program

By Peter Prestipino

Looking for a way to differentiate your mobile application and keep your existing users engaged?&nbs...

Did Bing Ads Bring the Holiday Cheer?

Search engine marketing software WordStream has launched a performance grader for Bing Ads advertise...

DFSA and the Not-So-Subtle Hint that PPC is Changing

By Administrator

:: By Ryan Larkin, Power Digital Marketing :: Demographics for Search Ads (DFSA) has been a welcome...

Digital Advertising Master Glossary

Advertising remains for many enterprises one of the key drivers of website visits (and awareness of ...

Digital Ad Revenues Hit New High

Digital advertising revenues hit a new high in 2012, reaching $36.6 billion according to the newly r...

Digital Ad Measurement Denied Its Big Leap Forward

By Derek Schou

As digital advertisers work to drive as much engagement and interaction as possible, it is crucial t...

Digital Marketers Pick Up the Phone

Believe it or not, the phone call is still a really important channel for brands both large and smal...

Digital Presence Management for B2B Technology Marketers

If you’re a business-to-business marketer within the tech industry who is having trouble coord...

Direct Order Automation with Rubicon Project's 49bc

By Peter Prestipino

Real-time advertising platform Rubicon Project has released a new solution for "direct order" automa...

Direct Marketing Service Can Resist Facebook No Longer

By Derek Schou

As social media use increases so too does its value to businesses for marketing purposes. Social me...

Display Dominates Ad Spend & Actions

By Amberly Dressler

With all the channels competing against it – social, video and mobile – the bulk of mark...

Display Advertising is Dead(ish)

Do those banner ads even work? A new report from audience measurement company Nielsen and native ad ...

Display Advertising Clicks

By Peter Prestipino

Display advertising, once the dominion of big brand advertisers, has undergone quite the renaissance...

Display Ad Dictionary (Starter Guide)

By Allison Howen

Keeping track of jargon can be overwhelming in any industry, but this is especially true in the case...

Discover the True Reach of Your Mobile Ads

Marketers today have more ways than ever to reach their consumers, yet, in order for them to underst...

Distributing Audience Data to the DMP's

Data management platform (DMP) Lotame has been selected as Skimlink's first DMP of record. A po...

Do Not Track & Regulating Information Services

The Federal Communication Commission (FCC) dismissed a petition that would have imposed new requirem...

Does Third-Party Data Know Who You Really Are? Not Really.

:: By David Allison, Hivewyre :: A lot is discussed about personalization, but how accurate is the ...