Blog

Minimizing the Mobile Threat with Lookout

With 80 percent of companies now supporting smartphones in the workplace, the issue of security is s...

Mind-Blowing Mobile Ad Engagement Rates

By Amberly Dressler

Mobile ad formats have as much to do with engagement rates as the content itself, but knowing which ...

Millennials Prefer Snapchat Over Twitter

By Allison Howen

Snapchat is among the three top social media mobile apps used by millennials according to a new stud...

Mobile Ads Capture Nearly 50% of Paid Search Spend in Q4

Advertisers amplified their focus on mobile devices during the 2014 holiday season according to a ne...

Mobile Adoption in 2014

By Allison Howen

Predictably, 2014 was another big year for mobile. Because of this, Nielsen decided to take a look ...

Mobile Ad Fraud Will Cost $100 Million in 2016

How much is your enterprise losing from mobile advertising fraud? It could be much more than you thi...

Mobile Acquisition Capabilities with Constant Contact & Pontiflex

By Peter Prestipino

Pontiflex, the platform behind mobile signup advertising platform AdLeads, has announced an integrat...

Mobile A/B Tests Get an Engaging Twist

By Allison Howen

A/B tests are good for analyzing specific goals within mobile apps, but a new engagement scoring fea...

MobiHelp SDK from Freshdesk Offers In-App Support for Android Devs

Cloud-based customer support software Freshdesk has released a software development kit (dubbed Mobi...

MobiCart Adds Campaign Management Tools, New Payment Gateways

By Allison Howen

MobiCart has unveiled the next generation of its m-commerce platform, which aims to provide retailer...

Mobile App Development Process: 5 Precautions to Follow For Successful Apps

:: By Diwiyne Johnson, Vanity Point :: Now that mobile app developers have gained some more experie...

Mobile App Data Comes to Quantcast

Content is consumed everywhere nowadays – thanks to the growing popularity of mobile devices. ...

Mobile App Advertising Increases 54%

By Peter Prestipino

Kenshoo’s third “Mobile App Advertiser Trends Report” shows continued and signific...

Mobile App Ads Deliver Higher ROI Than Banners & Video on Facebook

By Peter Prestipino

Application marketing platform Fiksu (which offers programmatic media buying and optimization as wel...

Mobile App Ad Campaigns and the Fraud Threat

By Peter Prestipino

Fraud is becoming a increasingly serious and costly issue for digital advertisers - and it is impact...

Mobile AOV on the Rise for Web Retailers

By Peter Prestipino

Data released by personalization solution Monetate shows a 5.5 percent increase in total average ord...

Mobile Advertising is an Essential Part of the Marketing Mix

A new study from the Mobile Marketing Association (MMA) suggests that the optimal spend for mobile (...

Mobile Advertising Analytics, App Store Optimization Come to App Annie

By Peter Prestipino

Mobile analytics firm App Annie has announced two new products that will help developers address the...

Mobile Ads on the Rise

By Allison Howen

For even further proof that mobile is on a mission to conquer the world, a new study reveals that mo...

Mobile Ads Get a Local Twist

The advertising opportunities available on mobile are expanding everyday, and a new offering is help...