Email Tips to Bring Good Luck This St. Patrick's Day
By Website Magazine
With the luck of the Irsh upon us, email marketers can draw a unique comparison between email contacts and leprechauns.
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Triggered! Three Email Campaigns to Increase Engagement and Boost ROI
By Jen Ribble
What if there was a way to create a personalized customer experience and boost the performance metrics that marketers are judged on?
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The Wonders of Marketing Automation
By Website Magazine
The secret to successfully automating marketing is align messaging with the customer journey
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Top Customer Types to Remove From Your Email List
By EJ McGowan
A common myth among marketers is that the more addresses to target, the better.
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Switching Email Providers; Tips for Digital Marketers
By EJ McGowan
Migrating from one email marketing platform to another takes time, but does not have to be difficult.
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Interesting Insights Are Inside Your Email Metrics
By Jerry Maddox
For the second consecutive year, overall spam placement increased, rising from 12% in 2015 to 12.5% in 2016, and now 13.5% in 2017.
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Email Client Market Share
By Website Magazine
Litmus tracked 15 billion email opens to determine where subscribers are reading their email. Here's what they found out.
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Mobile Email's Impact on Average Order Values
By Pete Prestipino
Smartphone orders account for 46 percent of all email-driven orders, a 33 percent increase year-over-year (YOY).
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How Do Savvy Retailers Send Email?
By Pete Prestipino
Internet retailers don't discount the email channel - they know full well it is the best opportunity they have to drive action.
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Boost Email Engagement with the 5 “Ts”
By Jen Tabbal
Building an email content marketing program requires a very different strategy from traditional conversion-focused programs.
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Simple Strategies to Boost your Email Conversions
By Dan Radak
Some email marketing advice - like using the recipient's name in the greeting - may actually be hurting your conversion rates.
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Rethinking Marriott's Brand Identity -- One Email Design Element at a Time
By Afton McCann
To create an eye-catching template that engages subscribers and reflects the brand image, start with these steps.
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3 Must-Have Emails for Every E-Commerce Store
By Website Magazine
From personalized product newsletters to abandoned cart emails, these are the message formats that matter most.
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The Most Common Types of Email Marketing Campaigns (and Performance Metrics)
By Pete Prestipino
What are the most and least effective email campaign types - welcome messages? Transactional? Promotional?
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Creating Dynamite Email Campaigns with Dynamic Content
By EJ McGowan
In order to keep pace with the competition marketers must be sure they are delivering timely, personalized and relevant messaging.
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Ask Anything About: Email
By Amberly Dressler
Seventy-eight percent of marketers plan to prioritize email marketing in 2018, but what are they doing differently than years past?
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Email List Quality and Cleansing in Focus
By Pete Prestipino
FreshAddress just announced the release of a free list check tool that enables senders to assess the health of their email list.
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Black Friday vs. Cyber Monday: Which Won Email Marketing?
By Ivy Shtereva
It might be safe to say rumors of consumer fatigue for these types of sales holidays have been put to rest.
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Bad News for Email Marketers
By Pete Prestipino
Any change in how Google manages users' email should absolutely be top of mind with senders.
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Primary Tab Placement in Gmail
By Amberly Dressler
Promotions is where most emails are sent, so senders should evaluate ways to increase read rate with Primary placement.
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