Blog

Enhancing the Online Experience through Data Enrichment

By Roland Gossage

A lack of information is no longer acceptable; explore some best practices to avoid thin, inaccurate product details.

Key Facts to Know About Predictive Analytics

By Website Magazine

Data gathering solutions are becoming cheaper and small and medium businesses are paying attention.

Tag, You’re It: The Ins & Outs of Tagging with Google Tag Manager

By Andy Stuckey

Many marketers aren't using GTM to its fullest potential. Learn how to get the most from the tagging platform.

The Small Biz Guide to Google Analytics

By Website Magazine

While it may seem complicated at first, it is easier than you think to become a master of Google Analytics.

Viewability Metrics Lead to Greater Trust and Transparency

By Pete Prestipino

Paid content solution Bidtellect has announced an expanded partnership with measurement and analytics vendor Integral Ad Science.

Who's Responsible For Marketing Intelligence?

By Pete Prestipino

Companies are taking aggressive steps to improve their use of data to achieve marketing goals and make better decisions along the way.

Ask Anything About: GDPR (Part I)

By Amberly Dressler

General data protection regulation is coming, and Web professionals would be wise to understand how it impacts their organization and strategy.

The End of Website Tagging As You Know It?

By Pete Prestipino

Web workers - marketers in particular - could soon find themselves with a little more time to optimize the user experience.

The Best Tools to Manage and Use Data (Big & Small)

By Website Magazine

What are the tools being used in big data and analytics initiatives today by those looking to better manage and use their data?

Best Ways to Monetize Your Data

By Pete Prestipino

If knowledge is power, then data is wealth.

Who’s Who in Predictive Analytics

By Website Magazine

Numerous powerful solutions exist to help enterprises of any size take advantage of predictive analytics.

Bringing Data Democratization & Transparency to Trivago

By Pete Prestipino

Understanding data is central to delivering the best experience to users and advertisers.

How to Build a Customer Retention Strategy

By Dan Radak

Earning customer loyalty is difficult, but retention is still an afterthought for many organizations despite its importance.

Social Media Analytics Master List

By Pete Prestipino

The size of the social media analytics market space is expected to increase from $2.23 billion in 2016 to $9.54 billion within the next five years...

Measure Twitter In-Stream Video Ads with Innovid

By Mark Cousins

Measuring the performance of video ad campaigns can be very difficult in itself, but when that video is streaming it can seem impossible.

Graduating to Advanced Analytics

By Pete Prestipino

When it comes to analytics, the closer you look the scarier and more uncomfortable it often becomes.

71 Percent of Your Shoppers Will Leave Your Website For This Reason

By Pete Prestipino

Yottaa recently interviewed leaders at a range of e-commerce sites in order to measure the impact that performance has on the bottom line.

QUICK HIT: Tech-Driven Marketing Functions to Drive ROI

By Website Magazine

Web business owners know that investment in marketing has to drive a return, but what are they doing to ensure that return is positive?

Tracking Content Performance with DivvyHQ Analytics

Content creation and workflow platform DivvyHQ has unveiled an analytics offering as part of its recent 3.0 platform release.

Getting to "Why" Faster with Business Intelligence

By Pete Prestipino

While most business intelligence and analytics offerings provide data on what happened, they don't offer insights into why it happened.