Search Query Language Reveals Behavioral Insights into Purchase Intent
By Pete Prestipino
Search isn’t just a marketing channel for brands. It’s also a powerful behavioral insights machine.

Search isn’t just a marketing channel for brands. It’s also a powerful behavioral insights machine.
Companies can no longer ignore the astonishing growth happening online in emerging markets.
When you really drill down to the most important elements of your digital presence, it’s your website that matters most.
See how one amazing link helped improve rankings and dispelled the myth that link building is dead
Leveraging an understanding of the buyer’s journey will allow you to become the business they will turn to when it comes time to buy.
No single person can influence search results without the support of their team.
Five reasons why where your target audience is located matters and why you should be using this data to craft compelling content.
Learn how to integrate rich snippets into your website and increase your search click-through rate...
Even A.I. advances from Google have not negated the value of inbound links as part of an overall organic visibility improvement strategy.
There is a ton of data out there, but for that information to be valuable, you must first make it usable.
One important but overlooked element behind any marketing strategy (especially multi-channel online marketing) is brand positioning.
Despite the increasing importance of speed and security, the number and quality of backlinks is still what matters most.
As you wade through the many phases of your next redesign, don't let SEO be something you only think about in the final phases...
Nearly every business knows it’s not if they are going to spend on SEO, its how much?
With the SEO industry overrun with free SEO audits and free SEO audit tools, why should someone pay for an audit?
The search engine is reportedly testing a feature that changes how users will access additional listings.
There are times that it makes sense to have an in-house team, but sometimes it makes more sense to outsource the work.
Keyword optimization sits at the very core of any good search engine optimization campaign.
Do Web pages with an abundance of code rank worse on average than those with a lighter digital footprint?
How will the new mobile first index impact your website?