STAT WATCH: The Rise of Programmatic Display Advertising
By Pete Prestipino
80 percent of digital display ads will be bought programmatically in 2018.

80 percent of digital display ads will be bought programmatically in 2018.
Social media buys can be an affordable and efficient way to market to your ideal customers online - even for those with small budgets.
Hundreds of millions of consumers around the world run out of mobile data each month - and there's an opportunity there for attentive brands.
Learning how to make the most of advertising on social platforms like Facebook can truly elevate marketing efforts.
35 percent of brands are expanding their in-house programmatic media buying capabilities.
Retail brands will invest 55 percent more in online marketing and advertising by 2023.
It's never been more complex to plan, run and optimize a digital advertising campaign.
What's do keywords like virtual reality apps, bitcoin price and marijuana vaporize cost and how much traffic can you expect?
A visitor looks at your site, they surf the web, they're shown your ad. Anything else?
Header bidding helps publishers see the true value of their inventory--especially when it's allowed to compete with direct sales.
Retargeting can be a fast way to lose control...
Quora is quickly becoming one of the best advertising solutions in the social/user market today in terms of the availability of its features.
Google has begun blocking ads in Chrome and the implications 'could' be significant - but probably won't.
If you don't own the channel, can you monetize a digital audience?
Improvements in location technology are proving increasingly attractive for marketers - particuarly those in the brick-and-mortar realm.
Paid content solution Bidtellect has announced an expanded partnership with measurement and analytics vendor Integral Ad Science.
Advertisers spent 10% more on their search ad campaigns in Q4 2017 than they did in Q4 2016.
Perhaps marketers can use Facebook and AdWords, but in distinct phases for their campaigns.
Personalized digital promotions company RevTrax announced a partnership with the Rakuten Marketing Affiliate Network.
Google's "ad variations" feature was welcomed with open virtual arms by those that manage large-scale performance ad campaigns.