STAT WATCH: The Rise of Programmatic Display Advertising
By Pete Prestipino
80 percent of digital display ads will be bought programmatically in 2018.
Blog
Back to All Channels-
-
Social Advertising for Online Store Owners
By Erika Jolly Brookes
Social media buys can be an affordable and efficient way to market to your ideal customers online - even for those with small budgets.
-
Sponsored Data Services as Consumer Engagement Mechanism
By Nancy Mourning
Hundreds of millions of consumers around the world run out of mobile data each month - and there's an opportunity there for attentive brands.
-
Get More Bang For Your Social Buck
By Leanna Michniuk
Learning how to make the most of advertising on social platforms like Facebook can truly elevate marketing efforts.
-
Brands Take Programmatic Buying In-House
By Pete Prestipino
35 percent of brands are expanding their in-house programmatic media buying capabilities.
-
Google Could Be in Trouble (by 2023)
By Kyle Kelly
Retail brands will invest 55 percent more in online marketing and advertising by 2023.
-
Powering the Next Generation of Search Advertising with Better Data
By Pete Prestipino
It's never been more complex to plan, run and optimize a digital advertising campaign.
-
QUICK HIT: CPC Bid Prices & Traffic Volume of VR, Crypto & Weed
By Website Magazine
What's do keywords like virtual reality apps, bitcoin price and marijuana vaporize cost and how much traffic can you expect?
-
Remarketing Basics: Re-Capture Visitor Interest & Convert
By Website Magazine
A visitor looks at your site, they surf the web, they're shown your ad. Anything else?
-
Optimize Your Ad Yield; Let Header Bidding Compete with Direct Sales
By Stephen Johnston Jr.
Header bidding helps publishers see the true value of their inventory--especially when it's allowed to compete with direct sales.
-
Questions to Ask Your Retargeting Provider
By Website Magazine
Retargeting can be a fast way to lose control...
-
Quora's Contextual & Behavioral Targeting in Focus
By Angie Thornton
Quora is quickly becoming one of the best advertising solutions in the social/user market today in terms of the availability of its features.
-
Don't Panic Over Google Ad Blocking
By Pete Prestipino
Google has begun blocking ads in Chrome and the implications 'could' be significant - but probably won't.
-
A Better Way to Build Owned Audience
By Website Magazine
If you don't own the channel, can you monetize a digital audience?
-
An End-to-End, Self-Service Platform for Location Targeting
By Pete Prestipino
Improvements in location technology are proving increasingly attractive for marketers - particuarly those in the brick-and-mortar realm.
-
Viewability Metrics Lead to Greater Trust and Transparency
By Pete Prestipino
Paid content solution Bidtellect has announced an expanded partnership with measurement and analytics vendor Integral Ad Science.
-
QUICK HIT: Ad Engagement Explodes in Q4 at Marin Software
By Website Magazine
Advertisers spent 10% more on their search ad campaigns in Q4 2017 than they did in Q4 2016.
-
Dynamic Video Retargeting: Facebook, AdWords or Both?
By Sarah Nochimowski
Perhaps marketers can use Facebook and AdWords, but in distinct phases for their campaigns.
-
Take it In-Store: Using Digital Coupons to Drive Non-Web Retail Sales
By Pete Prestipino
Personalized digital promotions company RevTrax announced a partnership with the Rakuten Marketing Affiliate Network.
-
A Closer Look at AdWords Ad Variations
By Pete Prestipino
Google's "ad variations" feature was welcomed with open virtual arms by those that manage large-scale performance ad campaigns.
Request a Free Subscription to Website Magazine!