Blog

Leveraging Weather Data for In-Store Messaging Experiences

By Pete Prestipino

Swirl Networks and AccuWeather have announced a partnership that will bring real-time weather targeting capabilities indoors.

Navigating the Local Landscape

By Peter Prestipino

For those looking to employ best practices and optimize their local presence over the long term, consider the following.

Essential Local Directories for Visibility

By Amberly Dressler

A list of the top 100 directory sites.

Navigating the Local Web Landscape

By Robert Hinckley

Local optimization doesn't need to be complicated. Think like a user, commit to providing an experience that benefits them, and build relationships.

New Local Review Guidelines from Google

By Pete Prestipino

Explore consumer review elements that influence conversion - be it the purchase of a product or the subscription to a service or solution.

Local Businesses: Yelp Can Now Answer Questions

By Pete Prestipino

Yelp's new Question and Answer feature enables businesses to answer specific questions from prospective and current customers.

5 Major Changes to Expect from Local SEO

By Travis Bliffen

Search engines must respond to the shift in the way people use technology, and nowhere is that more apparent than at the local level.

5 Tech Vendors Helping Local Businesses Get Digital

Jumping into the digital waters can be intimidating for local business owners, especially for those ...

AdWords Express Now Provides Greater Control & Improved Reporting

Those businesses using Google's AdWords Express program now have several new features worthy of ...

Amazon Takes on Square with New Credit Card Reader

By Derek Schou

Many small and local businesses simply cannot afford the large transaction fees that can be associat...

Apple Goes SoLoMo with SpotSetter

Apple is testing the waters of SoLoMo (social, local, mobile) with the recent acquisition of SpotSet...

Better Target Locals with Mobile Ads

By Allison Howen

Cross-screen mobile ad platform UberMedia has unveiled a new system that helps marketers boost the r...

Bing's Local Carousel Looks Familiar

By Peter Prestipino

Just weeks after Google dropped the black carousel user interface for local listings, Bing has rolle...

Consumers Take Action After Reading Positive Reviews

By Allison Howen

A new BrightLocal study is shedding light on the power of online business recommendations and review...

Direct Messaging Arrives at Swarm

Foursquare is sprucing up Swarm up by adding direct messaging to the app. For those that need a ref...

Foursquare Previews Revamped App, Unveils New Logo

By Allison Howen

Back in May, Foursquare made some pretty big changes to its platform, as the company announced that ...

Foursquare Data Comes to Microsoft's Virtual Assistant Cortana

Microsoft's $15 million investment into Foursquare could soon start paying off, as the local inf...

Garmin Offers Foursquare Data

By Allison Howen

There is a new reason for businesses to establish a presence on Foursquare, as popular satellite nav...

Google Local Search Update Goes Global

Google is apparently rolling out a new set of local search results (a new alogirithm essentially) ou...

Google Maps Unveils Offline Navigation

By Allison Howen

Google is helping its Maps users get directions even when they are offline. Thanks to an update to ...