3 Better Ways to Manage Local Listings
The first step in establishing a local presence on the ’Net is making sure your business shows up in local directories.
These sites and their listings often have visibility in the search results for consumers conducting relevant queries, which can drive brand awareness as well as traffic to a merchant’s website and brick-and-mortar location. The challenge for retailers, however, is making sure they have listed their business and its most current information (e.g. address, phone number, hours of operation) on the multitude of local directories available on the ’Net.
Most recently, Google’s new local management platform, “Google My Business” has made it simple for merchants to get their business listed on a variety of Google services, including Search, Maps and Google+. And while it is definitely important for merchants to maintain a presence on those Google services, there are many more local directories that merchants should be paying attention to, such as Local.com , Yahoo Local and Yellow Pages, to name a few.
Fortunately, there is a way to make list management both easier and more efficient, and it starts by leveraging any of the platforms below:
With Yext’s PowerListings, merchants can submit their business listing information to more than 50 publishers through one dashboard. The PowerListings network covers powerhouse publishers from Yelp and Yahoo to not-as-well-known publishers like AmericanTowns.com and 2FindLocal. Merchants can also use the PowerListings dashboard to deactivate duplicate listings, which can hurt SEO initiatives.
Moz Local enables users to manage their online listings with just a click. Through the platform, merchants simply need to enter their location data in order to have Moz Local push the information to data aggregators and online directories. Similar to PowerListings, merchants can also use the Moz Local dashboard to deactivate duplicate listings.
Earlier this year, GoDaddy launched a product called Get Found, which aims to help merchants publish important business information across search engines, social networks, location-based sites and mobile apps. To leverage the service merchants simply need to submit business information like address, phone number, list of services and business category. Once that information is entered, merchants can click “publish” and Get Found distributes the information across the Web.