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3 Gamification Platforms You'll Want Right Now

Posted on 5.27.2015

One of the most important goals for brands to set in today’s digital world is to find a way to encourage consumers to engage and re-engage with their company.

While a simple email may have sufficed in the past, there are a variety of new tactics that brands can use in order to get consumers (and even their employees) to interact with them repeatedly in a positive way. One such tactic is gamification, which is more accessible than many think.

Bunchball: Nitro

With the ability to help motivate both employees and consumers, Nitro is a powerful solution that is designed to motivate users through apps, websites and social networks. Brands are able to quickly create new challenges in the Nitro Studio design console and push them out to their various platforms. Through these challenges, employees and consumers are able to accrue points and badges that can redeemed for various prizes. Brands are able to carefully monitor their challenges with extensive analytics and reports which can be used to make changes to their next challenges in order to make them more successful.

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With an exclusive focus on motivating employees and improving their overall performance, Gameffective matches game rules to the objectives of the enterprise enabling the platform to be as useful as possible. One of the ways that Gameffective motivates each employee is through strong narrative, which makes each employee the focus of the game, instead of a role player. Moreover, to make the challenges as relevant to employees as possible Gameffective has three different versions for sales, customer service and employee training.

Captain Up

On the opposite side of the digital tracks from Gameffective, Captain Up is designed to help spur consumer engagement and action. Through Captain Up’s engagement and social tools brands are able to interact with consumers in a fun way that keeps them engaged and coming back to their website or social profiles. Furthermore, brands can completely customize their approach from design to reward as well as track key metrics in order to help them understand how consumers are connecting and using the gamification elements of their site.

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