3 Guided Shopping Strategies for Internet Retailers
Internet retailers face unique challenges when trying to guide consumers through the sales cycle. Unlike their brick-and-mortar counterparts, e-commerce stores don’t have sales associates walking the floor to identify the customers who need assistance. Plus, consumers don’t have the ability to touch or try on products when shopping online, which can cause some shoppers to second-guess their purchasing decisions.
Fortunately, a variety of tools and technologies exist to help merchants mimic the traditional shopping experience – from customer service to even trying products on (virtually, of course).