3 Media Pack Examples
:: By Amberly Dressler, Managing Editor ::
Publishers that produce media packs for the benefit of securing tenancy deals have the potential to increase revenue because advertisers may pay for additional coverage on their websites. The question becomes, what is a media pack?
Media packs are very similar to media kits that most Website Magazine readers are familiar with. They summarize a website – including what kind of content a user will find there, what kind of traffic does it receive and what (if any) advertising or sponsorship opportunities are available to the person reading the media kit. For the unfamiliar, here are three media kits that have elements that could double as part of a media pack.
Every good media kit (or pack) starts with a good cover page. And wouldn’t you know it, Website Magazine’s media kit has a sharp and telling cover page. In a quick glance, its readers understand that Website Magazine comes in many formats – print, Web, and apps for mobile and tablets. Additionally, Website Magazine includes two of its industry awards from the previous year – giving the information publisher instant credibility.
Visa’s corporate media kit provides a complete overview of the “who, what, when, where and why” of Visa. Complete with executive bios, awards and quarterly earnings, Visa’s media kit also includes statistic overviews (pictured), which any company producing a media pack may want to include to catch the attention of “scanners” or readers who simply skim pages.
Speaking of readers who simply scan pages to find the information they want – or think they want – an India-based shopping site Yebhi.com put its media kit on Slideshare, which provides a better viewing experience than a long-form PDF. Additionally, its title page immediately states a value-add, “Reach 23 million e-commerce audience.” Further into the media kit, Yebhi includes many media kit best practices, like visual examples of ads (and their sizes) on its site (see image), rate cards and more.