3 Modals for Your Inspiration (Neil Patel Edition)
Anything that disrupts the user experience on a website can interfere with his or her path to purchase. The exception, however, may be the modal window, because more and more they are being used as a last-chance effort to get someone to convert.
Similar to how live chat users can initiate a proactive chat if a person is staying on a page for too long, modals can be leveraged similarly. For example, one can timed to appear after a user has read the contents of a page to encourage them to sign up for more information (e.g. email newsletter). Here are three modal examples for your inspiration from properties owned by entrepreneur and analytics expert Neil Patel.
If You Are Looking for Lead Gen
Spend enough time on the KISSmetrics blog and you'll likely encounter a modal or two. The following appears after reading through the blog for roughly two minutes. What works about this modal is not only is it appropriately timed (giving the reader adequate time to consume the page's content), but it is also relevant to what the visitor was reading. The modal is also well-designed (clear headline, branding and supporting image), providing large calls-to-action so that the user can easily pick a path. What's more, it gives KISSmetrics a way to monetize its blog as the case study leads to a form to collect prospective customers' info.(To zoom in, click on the image.)
If You're A Big Deal
Most Internet professionals wouldn't turn down quality traffic, so when one option to exit a modal is "No, I have enough traffic" they are likely intrigued. The following modal is from Quick Sprout and it's kind of a big deal, because it (like Patel's other Web property KISSmetrics) provides large calls-to-action, has great branding and is super clean and to the point.
Quick Sprout provides yet another example when users head over to its contact page, where a modal with Quick Sprout's Founder Neil Patel is served, which provides instant credibility to the service. Brands should consider including a quote in their modals if (1) they have a respected and well-known member of the Web community on their staff or (2) they have a great testimonial for their service.