3 Proactive Chat Examples in Focus

Many e-commerce merchants are leveraging proactive chat to help direct shoppers toward conversion.

The challenge with this strategy, however, is identifying the right times to launch a proactive chat, as an unwelcomed chat can interrupt the shopping experience and drive consumers off of a site. That said, the majority of consumers actually respond well to proactive chats, with a 2014 Moxie Software study finding that 72 percent of respondents want brands to proactively engage with them online – especially when they are struggling on a website.

.:: Read below to discover three instances when it is a good idea to launch a proactive chat. ::.

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