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3 Quick Best Practices for Asking for Reviews Via Email

Posted on 6.26.2016

Getting the first review of your product is crucial to not only getting more but also in proving credibility, especially for retailers selling new or unknown products.

Every incremental review adds value, notes PowerReviews SVP of Marketing Theresa O'Neil, but getting that first review is very important but can prove difficult. Optimizing how a retailer asks for reviews via email is crucial and should be approached with a few best practices in mind:

1. Ask for the Review

While it may seem like a non-brainer to send an email asking for reviews, some retailers overlook this crucial step. For its customers, PowerReviews recommends it sends those emails on a company's behalf so (1) the email actually gets sent, (2) it's not competing with other in-house initiatives and (3) it's mobile optimized so that the recipient has an easy way to start the review and complete it on their phones.

2. Think About the Subject Line

PowerReviews recommends keeping the subject line under 55 characters. Examples of short subject lines include, "Thank You for Your Purchase; Review Your Item" or "How Do You Like Your ____?" or "How many stars would you give ____?"

3. Include Multiple Items

While this will require knowing a shopper's order history, PowerReviews found that by listing everything a person has bought (and not yet reviewed) in an email, the average number of products reviewed has increased about 400 percent. 

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