3 Quick SEO Resolutions
By this time in January most people have created a resolution or two – often focusing on their waste lines or bottom lines.
Many Internet professionals, however, shouldn’t let the opportunity pass to resolve to improve their search rankings in quick but meaningful ways. Here are three quick SEO resolutions that almost anyone in an enterprise can own.
1. Be Current
Google+ is essentially a free, right-hand side listing in Google’s search result pages. Marketers (and the like) should ensure their company profile pages are up to date with phone numbers, website addresses, photos and posts. Then, they should set aside a certain amount of time each day (or week) to optimize their Google+ pages.
Pizza Hut, for example, is halfway there. Its profile exists and has nearly a dozen photos, but there isn’t a single post – failing to not only provide its 16,000-plus followers with content but also missing out on the chance to have relevant content appear organically in the search results.
2. Repurpose Content
In 2014, Web workers grew tired of the popular phrase “content is king,” but it remains true. In 2015, however, they should resolve to do more with the content they are creating – by sharing it with media sites, posting it on social media and more. Website Magazine Contributor Travis Bliffen provides some quick ways to repurpose (and create) content here.
3. Put Users First
Resolutions are often only as good as the plan to complete them, which is why brands will need to set out to make a concrete plan to put users first in the New Year. This could mean before starting any project, asking “Who am I doing this for?” This is a quick way to also improve SEO, because if the answer isn't "the user" then the project should probably be re-thought, especially if the answer is "the search engines." Google wants to return the best possible results that offer the best possible experience and businesses can provide Google with that when they think of users first.