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3 Solutions to "Watch" Video Metrics

Posted on 9.23.2014

Online video consumption continues to grow, with comScore reporting that 190.3 million Americans watched online content videos in July 2014 compared to 187.8 million in March.

Plus, online videos continue to prove influential. In fact, a recent report from Invodo found that online shoppers who view a video are almost two times more likely to make a purchase when compared to shoppers who have not watched a video. One of the biggest challenges with video, however, is tracking its performance. Fortunately, the ’Net is abound with solutions to make video measurement a much easier task, including these three solutions below:

1. Invodo

Invodo enables users to measure video’s impact through conversion tracking, watch metrics, video ratings and comments. With conversion tracking, users can identify the role video plays in increasing add-to-carts and conversions. Furthermore, Invodo’s watch metrics allow users to measure attention span, engagement and interaction with a video player. Lastly, Invodo’s rating and comment functionality allow users to monitor the performance of their video content.

2. Limelight Networks

With Limelight Network’s online video platform, Web workers can monitor data about who’s watching videos, where they are watching them from, how long the videos are being watched and more. In fact, Limelight Networks offers visual graphs that display key metrics like video popularity, viewer engagement, unique searches and viral sharing. Users also have the ability to discover trends and graph data for single channels and videos or across multiple channels and videos. It is also worth noting that Limelight Networks provides tools that enable users to integrate with their existing analytics solution, such as Google Analytics, Nielsen or Omniture.

3. Kaltura

Kaltura offers built-in analytics and reports that provide users with insights into the performance of their video content. For example, Kaltura offers top content reports so users can see how consumers are engaging with videos and identify top performing content. Moreover, Kaltura offers content interaction reports that enable users to track actions like sharing and downloads, as well as geographic distribution and system reports that enable users to identify the location of their viewers and discover how users are engaging with content across different platforms, like desktops and mobile devices. It is also important to note that Kaltura offers an analytics API as well as plugins for third-party analytics platforms like comScore, Omniture and Google Analytics.

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