3 Super Social Super Bowl Tips
The wings are cooking, the beers are cold and the TV is tuned into the big game, which leaves just one thing left to do – sign into your favorite social media account(s).
In today’s digital world, the Super Bowl draws in big numbers not only on television, but also online. This means that come Sunday, Facebook and Twitter will be full of football statuses from both fans and brands alike. If you want your business to be part of the conversation, check out three super tips below:
1. Do the Hashtag Shuffle
Hashtags are always a good way to increase visibility, and you can bet that the social Web will be flooded with super bowl-related hashtags leading up to and during the big game. Make sure to leverage popular hashtags, like #SuperBowl, #SB48, #Seahawks, #Seattle, #Broncos and #Denver when relevant. That said, you can also be creative and brainstorm some brand or content-related hashtags. For example, a beauty retailer could promote a blog post about “Super Bowl Makeup Tips” and use a hashtag like #supermakeup or #footballandfabulous.
Make social media management easier on yourself by preparing before Sunday. Brands that want to stay neutral when it comes to picking a side (and many do), can prepare images for both teams ahead of time. On Sunday, the brand can post the images and ask fans to share the image of the team they are rooting for. Moreover, brands can prepare content congratulating each team so the appropriate message can be posted as soon as the clock hits 0:00. Regardless of the type of content your brand will share, it is a good idea to prepare as much as you can before the big game begins.
3. Be the 12th Man
Social media management tools are great, but having someone post in real-time during a big event like the Super Bowl is much better. Social media managers that post during the game have the opportunity to comment on things like the halftime performance, the puppy bowl or the day’s big commercials. In fact, commercials are a very hot topic on social media, with a recent Crowdtap infographic revealing that 61 percent of viewers will share Super Bowl ads on social media. So login and pay attention in order to keep your brand in the conversation.