3 Tech Companies with Personality
All brands want to maintain a sense of professionalism, but this doesn’t mean that they shouldn’t take the opportunity to show off their unique personalities from time to time.
In fact, many top consumer brands, such as Charmin and DiGiorno, have found opportunities to show off their personality on the Web (specifically on Twitter), which can make these brands more memorable to consumers. Lately, more and more tech companies have been finding ways to show off their personalities too.
Word problem: Behind your front door it's 2 degrees, behind your oven door it's 400 degrees. Which door would you rather open to get a pizza— DiGiorno Pizza (@DiGiornoPizza) January 8, 2015
Read below to check out three tech companies that provide excellent examples of brands with personality (that also maintain a sense of professionalism):
Ghostery is a privacy company that lets its personality shine on social media. Take the company’s Twitter account for example, which features a variety of funny and engaging tweets. In the tweet featured below, for instance, Ghostery announced version 4.0 of its tool for Internet Explorer. In its announcement the company used the theme of “getting the band back together” with an image of the Backstreet Boys that featured browser icons covering each of the band member’s head.
Curalate found the perfect place on its website to show off its personality – its staff page. On this page the visual marketing platform encourages visitors to meet the team behind its technology platform. Curalate shows off its team with silly employee photos that highlight the company’s personality. Plus, when visitors mouse over these photos, they can see the names, titles and twitter handle of the employees.
Nest, which is a connected device company owned by Google, also shows off its personality on social media. For example, the company recently started a #voiceofnest hashtag in which it tweeted how the voice of Nest may sound different if celebrities like Scooby Doo or Matthew McConaughey, were the voice of the technology.
If Matthew McConaughey was the voice of Nest Protect: "There's smoke in the kitchen, alright alright alright." #voiceofnest— Nest (@nest) January 23, 2015