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3 Up-And-Coming Social Media Software Solutions

Posted on 6.01.2014

Ninety-three percent* of marketers use social media as part of a business strategy.

While that is a high number, the most astonishing part about this statistic is that 7 percent of marketers do not use social media in their business plan. In today’s Internet world it’s hard to imagine a good reason why marketers would not take advantage of the opportunities that social media brings to businesses. This article will outline three up-and-coming social media management agencies that are bound to help business owners and marketers grow their companies.

BLABPREDICTS

Everybody knows that hindsight is 20/20, but what if you could accurately foresee what would be trending in the coming days? Blab, a predictive social intelligence company, has just released a new platform called BlabPredicts that aims to do just that.

The user starts the process by picking a topic. After the topic is picked, the user sits back and lets the platform do the rest. The software focuses in on conversations where the topic is relevant and gathers all the data it can on the topic. The platform then makes a prediction about what will be trending in the next 24-72. Blab’s confidence rating in their new platform is said to be 70 percent.

BUFFER

There are so many different elements of social media that mastering all of them would not only be incredibly difficult but equally as time consuming. For many companies hiring a full-time employee to deal solely with social media is not an option financially. Luckily, for those companies there is Buffer, which may not necessarily be an up-and-comer but is demanding even more digital attention these days.

Buffer helps businesses and individuals manage multiple social media accounts at the same time. The service enables users to schedule when to post content from their queue on all their social media profiles. There are three packages that businesses can choose from: small ($50 per month), medium ($100 per month) and large ($250 per month). Also, by using a Buffer Business plan, users are able to integrate Google Analytics and match the parameters to their marketing campaigns.

(Buffer has services available for individuals as well.)


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Argyle Social

Manually finding current and potential clients on social media would take hours upon hours of work that companies just don’t have to spare. Fortunately, Argyle Social takes care of all that work for marketers and business owners.

The social media marketing solution, monitors social networks and identifies current and prospective clients from the masses and sends them targeted marketing campaigns. Also, the solution identifies the most active brand followers enabling marketers to create personalized campaigns as well as make sure the most active customers receive campaigns first. Another useful feature of Argyle is that it automatically notify the sales team when it determines that a customer is close to making a purchase so they can close the deal.

*Note: Statistic came from an article published on fastcompany.com.

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