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3 Ways to Emulate Apple.com for Better Web Performance

Posted on 6.23.2016

Imitation is the sincerest form of flattery, and for site owners looking to improve Web perforamnce, they should throw some compliments Apple.com's way.

With its unsurpassed brand loyalty and its place as the world's most valuable company, Apple has endless resources to design a site that engages, converts and removes any friction from the buying experience as well as performs better than industry standards. Some of its Web performance tactics, however, can be emulated by retail organizations of all sizes, including by:

1. Keeping It Simple

According to Dynatrace's Best of the Web findings, Apple was one of the overall best performing sites in 2015. Apple’s secret to a single high-performing responsive design site, according to Dynatrace, is in its simplicity. Apple, for instance, keeps the number and size of page elements low. This includes 18 images (compared to the competitor's 89) and JavaScript used sparingly, with only five scripts on the homepage compared to the competitor's 43. 

2. Reducing Third Parties

Across all industries, sites are getting heavier, slower and are relying on more third parties than ever before, according to Dynatrace's report. When it comes to Apple.com, however, it limits the use of external third parties (today's websites heavily depend on third-party content to work properly, says Dynatrace) in order to speed up performance. 

3. Understanding Performance

Web performance problems promise to hinder results. Seventy-five percent of users will abandon a site and shop elsewhere if they "encounter a mobile site or app that is buggy, slow or prone to crashes." It's imperative site owners have resources in place that will advise them of third-party issues, slow load times, industry benchmarks and more.

For further reading, check out, "The Need for Speed: Top Resources for Monitoring & Optimizing Web Performance." 


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