3 Ways to Emulate Apple.com for Better Web Performance
Imitation is the sincerest form of flattery, and for site owners looking to improve Web perforamnce, they should throw some compliments Apple.com's way.
With its unsurpassed brand loyalty and its place as the world's most valuable company, Apple has endless resources to design a site that engages, converts and removes any friction from the buying experience as well as performs better than industry standards. Some of its Web performance tactics, however, can be emulated by retail organizations of all sizes, including by:
1. Keeping It Simple
2. Reducing Third Parties
Across all industries, sites are getting heavier, slower and are relying on more third parties than ever before, according to Dynatrace's report. When it comes to Apple.com, however, it limits the use of external third parties (today's websites heavily depend on third-party content to work properly, says Dynatrace) in order to speed up performance.
3. Understanding Performance
Web performance problems promise to hinder results. Seventy-five percent of users will abandon a site and shop elsewhere if they "encounter a mobile site or app that is buggy, slow or prone to crashes." It's imperative site owners have resources in place that will advise them of third-party issues, slow load times, industry benchmarks and more.
For further reading, check out, "The Need for Speed: Top Resources for Monitoring & Optimizing Web Performance."