Marketers Totally Unprepared for GDPR
By Website Magazine
One-third of marketers do not understand GDPR and nearly half are worried about the extra time that compliance will require.
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The Best Way to Influence Mobile Success is Through Product Discovery
By Pete Prestipino
Consumers are still struggling when it comes to completing their mobile purchases.
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QUICK HIT: Google Shopping Actions in Focus
By Website Magazine
One small step for Google, one giant step for E-commerce.
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A Practical Use for Augmented Reality
By Pete Prestipino
There are a lot of grandiose projections about AR but the best uses cases are likely to be the most practical ones.
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The Homepage Approach That Scores the Most Ideal Clients
By Kelly Campbell
To bring in more ideal clients, ditch the ‘we/us/our’ language and demonstrate you understand the world from the customers’ perspective.
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Tracking BOPO with Content Analytics
By Pete Prestipino
To achieve a great digital buying experience, e-commerce brands must have the right data available.
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Why Buying Guides Are So Important for Websites (and How to Do It)
By Larry Alton
People who seek out buying guides aren’t in the early stages of investigating; they’ve usually already made up their mind...
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Payment Flexibility with Miva, Square
By Pete Prestipino
The choices that retailers make in relation to payments can make or break their digital enterprise...
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Regain Control of Product Data Quality
By Pete Prestipino
Information is at the heart of the digital experience.
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Vyze Simplifies the Financing Experience
By Pete Prestipino
Shoppers using the option at participating retailers will be able to apply for multiple financing products via a single application...
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Consumers Depend on Reviews
By Website Magazine
97 percent of consumers consult product reviews while 85 percent of consumers seek out negative reviews before making a purchase.
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Shoppable Posts at Instagram Go International
By Tara Simpson
Two leading e-commerce platforms have announced integrations with Instagram. Will it breathe new life into the practice of social commerce?
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Battle Cart Abandonment with Email Marketing
By Scott Cohen
Consider cart abandonment as a valuable opportunity to re-engage with your customers; use these email examples as your marketing foundation.
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Humanizing the Mobile Web Form
By Pete Prestipino
Online form builder Jotform recently released JotForm Cards and it looks to be a good way to ease data collection and increase conversions.
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Implications of the Recent Google Ad Outage
By Bob Buffone
Online Shoppers Waited Upwards of 30 Seconds for Pages to Load
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The State of Personalization Maturity
By Website Magazine
Those brands who excel at personalization see increased consumer engagement, top-line revenue and higher ROI.
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5 Ecommerce Trends to Know in 2018
By Larry Alton
The world of eCommerce has come a long way since its roots in the earliest stages of the internet—and it’s changing further with each passing year.
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Conversational Commerce in Focus
By Website Magazine
Voice assistants will become a dominant mode of consumer interaction and could revolution commerce as we know it.
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How to Be Successful on Amazon
By James Thomson
Can brands today survive without selling strong on Amazon?
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Techniques To Make Customers Brand Loyal
By Jay Egger
Being a brand that is proactive about its reputation and customer experience is one that shoppers will be loyal to.
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