New Data on Marketing to Millennials
By Amberly Dressler
Better understand what members of this valuable demographic are looking for in a shopping experience.
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The Beginner’s Guide to Email Marketing
By Karl Kangur
Even experienced marketers can use this guide to brush up on best practices.
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Tailor the Email Experience to Each Shopper
By Pete Prestipino
As Cyber Monday looms over the e-commerce landscape, many retailers are thinking about their use of email and the proper cadence...
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Crafting a Million Creative Variations of Email Content
By Pete Prestipino
Brands already have endless streams of data and creative assets. What they lack is a way to activate and combine everything.
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Gmail Wants to Speed Up Your Workflow
By Pete Prestipino
Email is central to a successful digital life, but can it get any better? Of course it can.
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Using Click Automations to Build a Better Marketing Funnel
By Pete Prestipino
It is now more important than ever for email marketers to send segmented and targeted messages so they reach their audience and drive action.
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The Art of Personalization via Email
By Asger Laursen
Emails addressing unique situations people are in will be opened and provide reasons for a sale.
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Behind Retail Marketers’ Best Secret: Abandoned Cart Emails
By Colby Cavanaugh
While the power of abandoned cart emails is huge, the reality is less than a third of retailers actually send them.
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Don't Include These 10 Things In Your Next Email Campaign
By Website Magazine
Never, should you ever, under any circumstances, include these ten things in your email marketing campaign.
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Do Email Senders Really Need DMARC?
By Robert Cameron
Deliverability is top of mind, but are senders doing enough? Does DMARC provide another needed level of protection?
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Are You Not Entertained? Super Simple Retention Rate Optimization Tips
By Bryce Newman
Is it easier/cheaper to acquire a new customer or retain an existing one?
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Marketing Mastery: Get More Email Sign-Ups
By Pete Prestipino
For email to be a truly genuine driver of growth and revenue at the business level, acquisition of subscribers is imperative
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Top 3 Ways to Measure Email ROI
By Megan Totka
It's time to start getting some definitive answers about email performance.
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Yahoo is Really, Really Terrible
By Amberly Dressler
All Yahoo accounts that existed at the time of the Aug, 2013 data theft were likely affected.
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Fall 2017 Email Showcase
By Amberly Dressler
Check out these emails that caught our attention for their call-to-action or copy or design or delivery.
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Delivering a More Lucrative Email Experience for Internet Retailers
By Pete Prestipino
Email marketing platform Emma has officially set its sights on a potentially lucrative market in e-commerce with several new integrations.
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Gettin' All Up In the Inbox
By Pete Prestipino
Despite improvements in email technology and delivery practices by senders, 20% of commercial email still never reaches its intended target.
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Winner, Winner! Multivariate Testing for Email Campaigns
By Pete Prestipino
Email marketers will now be able to test email creative in real-time to determine what combination of elements works best.
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High Frequency Annoys Email Recipients
By Amberly Dressler
A new survey provides some telling indicators about people's feelings about email communication.
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Consumers Prefer This Method of Brand Contact
By Pete Prestipino
61 percent of consumers prefer to receive offers though this channel as opposed to other communication methods.
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