BI for B2B Sellers
By Pete Prestipino
Magento Commerce introduced new business intelligence capabilities that will enable companies to connect commerce and revenue performance.
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Bot Detection for E-Commerce Retailers
By Pete Prestipino
If retailers are going to make good decisions when it comes to their e-commerce enterprise, they'll need access to accurate data.
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All Hail Pivot Tables; The Power of Analytics in Data Studio
By Pete Prestipino
Google's Data Studio has released several new features that will provide users with more (and greater) analytical capabilities.
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Do You Really Need PayPal's New Shopping Insights?
By Pete Prestipino
PayPal is introducing a new solution for Internet retailers that will provide analytics about how their shoppers use the online payment system.
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Adobe & the Connected Advertising Experience
By Pete Prestipino
Digital ubiquity is fast approaching as consumers connect wherever they can - including from their TVs. The question is, are enterprises ready?
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Does PR Work? Six Ways to Answer this Critical Question.
By Amberly Dressler
A public relations executive shares his top ways of measuring PR effectiveness.
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You're Just Not Ready (Yet) for Cognitive Computing
By Pete Prestipino
64 percent of CMOs and sales leaders believe their industries will be ready to adopt "cognitive" technologies in the next three years.
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How to Understand the Marketing Metrics that Really Matter
By Grayson Lafrenz
In our data-driven world, there are many metrics out there—but which ones offer the information that counts?
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How to Create a Custom Attribution Model in Google Analytics
By Pete Prestipino
What digital touchpoint is most effective at driving conversion or engagement with your website or brand? And how do you know for sure?
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Making the Most of Analytics Tools
By Rigel Cable
Business data can be your most powerful tool, so make sure you have the whole story.
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Basic A/B Testing with AbTest.io
By Pete Prestipino
If you are serious about digital success then you are testing various website elements, and how those changes impact revenue or other key metrics.
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Improve Search UX with these Three Under-Utilized Optimizations
By Trevor Legwinski
E-Commerce visitors using site search represent the most profitable traffic segment; what are online retailers doing to capitalize on this experience?
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Five Steps to Building an Optimization Program Leadership Can’t Ignore
By Drew Burns
Optimization is a secondary player in many marketing organizations, but that can change.
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Metrics Madness: Understanding Scope for Analytics Newcomers
By Frank Wesley
Scope specifies to which data a custom dimension or metric will be applied, and when processed, helps determine....
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Is Your Website Working as Hard as You Are for the Next Business Opportunity?
By Sarah Levine Meyer
Companies cannot overlook the value their websites can provide current and prospective customers.
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QUICK HIT: Ask an Analytics Question, Get an Analytics Answer
By Website Magazine
Google is about to make its analytics offering far more accessible than ever before.
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4 Metrics that Prove a Website Redesign is Imminent
By Simon Ensor
How can you use metrics to make data-driven decisions?
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Voice Analytics for Intelligent Assistants
By Pete Prestipino
Adobe's Analytics is now able to track the performance of voice-enabled intelligent assistants from Amazon, Google, Apple, Microsoft and others.
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Audience & Customer Cohorts Everyone (Even You) Can Use
By Amberly Dressler
Exploring cohorts information publishers, e-commerce retailers and service providers can create, monitor and optimize.
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Key Concepts in Designing & Optimizing for Conversion
By Pete Prestipino
An informal guide highlighting important terms and concepts for one of the most vital practices in the realm of digital - conversion optimization.
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