OpenX in GDPR Compliance 4 Months Ahead of Deadline
By Pete Prestipino
It's not uncommon for large pubilsehrs to have hundreds of technology partners with access to their consumer data and it could soon be a problem.

It's not uncommon for large pubilsehrs to have hundreds of technology partners with access to their consumer data and it could soon be a problem.
Nearly 75% of baby boomer women don't pay attention to advertising according to a new report, "Elastic Generation: The Female Edit."
Google is turning to machine learning to help publishers optimize their native in-feed ads.
Will new stricter criteria for YouTube publishers impact who is eligible to run ads on videos?
General data protection regulation is coming, and Web professionals would be wise to understand how it impacts their organization and strategy.
A mess of attribution models exist that try (but fail) to paint an accurate picture of how online advertising truly pays off.
Facebook continues to narrow the gap on Google's lead in digital advertising.
Native ads have been effective for advertisers and publishers alike, but "matching the form and function" may confuse or mislead users...
New Year's is almost here, and it's a good time to reflect on what worked and what didn't in 2017.
A quarter of Americans listen to podcasts each month, so let's explore how to monetize the channel.
Google expanded how advertisers can target users with their Customer Match offering to include phone number and physical addresses.
The problem with most mobile advertising formats is that they are often focused on awareness more so than performance...
Measuring the performance of video ad campaigns can be very difficult in itself, but when that video is streaming it can seem impossible.
Adobe Advertising Cloud announced three new enhancements to bid management and optimization for Bing advertisers.
Digital advertising may have just suffered its biggest bot attack yet - and it may have cost enterprises millions.
Over two-thirds of all digital display advertising (67 percent) will be traded programmatically by 2019
LinkedIn has certainly had a busy year and it is proving very beneficial for enterprises and their workers.
The social media platform is providing advertisers more insights into who saw their ads and how many of those users visited a brand's website.
Pubmatic announced a program that will offer a money-back guarantee for demand-side partners if fraud is detected on its platform.
How do your mobile app advertising campaigns compare to those of your industry competitors? You're about to find out.