Blog

OpenX in GDPR Compliance 4 Months Ahead of Deadline

By Pete Prestipino

It's not uncommon for large pubilsehrs to have hundreds of technology partners with access to their consumer data and it could soon be a problem.

QUICK HIT: Grandma Hates Advertising

By Website Magazine

Nearly 75% of baby boomer women don't pay attention to advertising according to a new report, "Elastic Generation: The Female Edit."

QUICK HIT: Publishers Gain ML-driven Style Control Over Native AdSense Ads

Google is turning to machine learning to help publishers optimize their native in-feed ads.

YouTube's New Criteria for Showing Ads on Videos

By Pete Prestipino

Will new stricter criteria for YouTube publishers impact who is eligible to run ads on videos?

Ask Anything About: GDPR (Part I)

By Amberly Dressler

General data protection regulation is coming, and Web professionals would be wise to understand how it impacts their organization and strategy.

Why Battle Over Advertising Attribution When Incrementality Can Win the War?

By Claude Denton

A mess of attribution models exist that try (but fail) to paint an accurate picture of how online advertising truly pays off.

Can Facebook Beat Google?

By Pete Prestipino

Facebook continues to narrow the gap on Google's lead in digital advertising.

Native Ads Not Being Labeled Correctly

By Pete Prestipino

Native ads have been effective for advertisers and publishers alike, but "matching the form and function" may confuse or mislead users...

Top Search & Ad News of 2017 at Website Magazine

By Editorial Staff

New Year's is almost here, and it's a good time to reflect on what worked and what didn't in 2017.

A Look at How to Monetize Podcasts

By Amberly Dressler

A quarter of Americans listen to podcasts each month, so let's explore how to monetize the channel.

Google Expands Customer Match Feature to Target Users By Address & Phone

By Pete Prestipino

Google expanded how advertisers can target users with their Customer Match offering to include phone number and physical addresses.

Swipe Right: A Mobile Ad Format Designed to Engage

The problem with most mobile advertising formats is that they are often focused on awareness more so than performance...

Measure Twitter In-Stream Video Ads with Innovid

By Mark Cousins

Measuring the performance of video ad campaigns can be very difficult in itself, but when that video is streaming it can seem impossible.

Bid Management & Optimization of Bing Search with Adobe Ad Cloud

By Pete Prestipino

Adobe Advertising Cloud announced three new enhancements to bid management and optimization for Bing advertisers.

The Biggest Bot Network

By Pete Prestipino

Digital advertising may have just suffered its biggest bot attack yet - and it may have cost enterprises millions.

QUICK HIT: Advertising's Future is Programmatic

By Website Magazine

Over two-thirds of all digital display advertising (67 percent) will be traded programmatically by 2019

Lead Generation Improvements at LinkedIn

By Pete Prestipino

LinkedIn has certainly had a busy year and it is proving very beneficial for enterprises and their workers.

Reddit as a Social Advertising Powerhouse?

By Pete Prestipino

The social media platform is providing advertisers more insights into who saw their ads and how many of those users visited a brand's website.

Addressing Demand-Side Ad Fraud Woes

By Pete Prestipino

Pubmatic announced a program that will offer a money-back guarantee for demand-side partners if fraud is detected on its platform.

Competitive Discovery & the Real Value of App Ads

By Pete Prestipino

How do your mobile app advertising campaigns compare to those of your industry competitors? You're about to find out.