Blog

Groupon Unveils Gnome for Local Merchants

Gnomes aren’t just for gardens anymore, as Groupon has launched a new tablet-based solution, d...

Groupon Jumps into Local Business Listings

By Allison Howen

Groupon is taking aim at the ’Net’s top local listing sites like Yelp, as the company ha...

Increase Word-of-Mouth Marketing with the Help of Mavens

There is a new marketing platform available for local businesses, and it goes by the name of LocalMa...

Just Yelp That Reservation

Yelp announced the launch of a new tool for businesses to let customers book reservations online. T...

Know Before You Go; Google Now Shows How Busy Locations Are

Just in time for Small Business Saturday, Google is introducing several new features worthy of note ...

Local SEO Guidance from Google

By Peter Prestipino

Optimizing to acquire users on a local level is not completely different from doing so for the globa...

Make or Break Business Review Sites & Essential Yelp Alternatives

Web consumers (end-users) have long used business reviews in their decision making and today's s...

Mobile is Driving Local Search

By Allison Howen

Mobile devices are driving local searches according to a new study from the Local Search Association...

Mobile Search Ads Now Featuring Multiple Locations

Google is helping advertisers put more than one store location in their mobile search ads. This is ...

Multi-Location Brands Struggle with Local Search

A new study commissioned by SIM Partners is shedding light on the struggle multi-location brands hav...

New Bookings Available at Yelp

By Allison Howen

Yelp is bolstering its platform through its new partnerships with Vimbly and several other startups,...

New Local-Social Enhancements Arrive at Brandify

By Allison Howen

Where2GetIt has unveiled a new version of its Brandify platform, which includes new local-social cap...

Optimizing for the Local Pack Today

By Peter Prestipino

Search engine optimization has always been a dynamic practice, where changes in how the engines inde...

Placeable Brings Location Visibility to Brands

By Peter Prestipino

Location-based marketing is all the rage these days and for good reason - it's where and how consume...

Putting Social Interactions on the Map

Visible Technologies is helping brands pinpoint their best (and worst) social fans, as the company h...

QUICK HIT: Local Ad Revenues to Hit $148.8B in 2017

BIA/Kelsey's new "U.S. Local Advertising Forecast" (2017) projects that total local ad...

ReachLocal Adds Competitive Measurement Capabilities

By Allison Howen

A new ReachLocal update is bringing competitive measurement and multi-location capabilities to the c...

Realizing the Potential of Location Data

By Peter Prestipino

Mobile engagement platform Localytics released a new real-time geofencing product that aims to unite...

Shoe Carnival Steps Up Its Local Marketing Efforts

By Allison Howen

To improve its local search marketing, drive in-store traffic, boost sales and improve the overall c...

Struggling in Social, Snapchat Moves Into Search

When Instagram Stories was rolled out, many wondered what would happen to  Snapchat and if the ...