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4 Email Marketing Myths Busted [Infographic]

Posted on 4.13.2014

The Web is full of myths. Some of these beliefs are simply outdated or were never true to begin with.

Campaigner, the email marketing brand of j2 Global, Inc., enlisted their experts to identify, analyze and label common myths as “busted, plausible, or confirmed,” and are pulling back the curtain to unveil the truth behind industry “best practices.”

“Email marketing continues to be one of the most effective tools that marketers can utilize to drive traffic and increase sales, but there are many myths around executing a successful campaign,” said EJ McGowan, General Manager, Campaigner. “Campaigner prides itself in providing effective tools for marketers to run successful campaigns and drive revenue. Our mission is also to provide valuable insight, such as investigating common email marketing myths and the continued development of true best practices.”

Editor's Note: Click on the infographic to zoom in.

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