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4 Pillars of Search Engine Marketing Success

Posted on 6.06.2015

4 Pillars of Search Engine Marketing Success

July 9th, 2015 2 p.m. ET/11 a.m. PT

For B2B marketers, search optimization is a critical aspect of reaching potential customers and creating relationships. Whether you’ve got a globally recognized brand or you’re starting a new business, search marketing should be a top priority. Why? Because organic search drives 64% of all web traffic.

Trends in search marketing can change just as frequently as google algorithm changes, but the constant changes can seem less daunting with the right foundation in place. Join Martin Laetsch of Act-On Software as he discusses the blueprint for the 4 pillars of search engine success.

This session will cover:

  • The importance of content in search
  • How to optimize for mobile and responsive design
  • Developing the perfect search strategy
  • How to adapt to changes
  • And more!


This webinar is hosted by Act-On Software – a leader in marketing automation

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