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4 Tools to Measure, Optimize the Mobile Experience

Posted on 9.30.2013

Depending on who you speak with, mobile accounts for roughly 20-30 percent on average of all Web traffic today and there’s never been a time in our digital history when mobile apps weren’t an integral part of consumers daily lives.

Knowing exactly what consumers are doing in their brand journey, navigating through your website or application is imperative, because it’s the only way your team will know what needs improving, removing, optimizing and ultimately monetizing.

Everyone’s talking mobile these days and as you might imagine, there are service providers and software vendors galore primed and positioned to make a meaningful impact on your digital enterprise. Below you’ll find a few of those companies leading the way to a more mobile future for us all.

For most, mobile tracking and reporting will not wholly be unlike tracking, reporting, and optimizing for the desktop Web experience. The same vendors that have captured the collective attention of Internet professionals (e.g. Adobe and Google) can track and aid in the optimization of “mobile” quite well, but there are many other worthy vendors including Flurry, Localytics and WebTrends which are innovating actively in the mobile space and helping app developers and mobile-minded enterprises in exciting and meaningful ways. Those companies routinely get coverage in our Analytics Insider Channel at Website Magazine, but here are four others that should be on your radar.





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