4 Value Propositions that Just Don't Work
Demonstrating a brand's value in as few words as possible is a difficult task and a craft that experienced copywriters spend years honing.
Despite this, websites make copywriters out of all of us, which often leads to vague, confusing or even sometimes downright misleading website copy. When it comes to value propositions in particular, however, brands must get this important copy correct, or risk losing potential buyers from the onset.
To help Website Magazine readers see what not to do, we've listed four value propositions worth re-thinking.