Skip to Main Content

4 Value Propositions that Just Don't Work

Posted on 3.30.2015

Demonstrating a brand's value in as few words as possible is a difficult task and a craft that experienced copywriters spend years honing.

Despite this, websites make copywriters out of all of us, which often leads to vague, confusing or even sometimes downright misleading website copy. When it comes to value propositions in particular, however, brands must get this important copy correct, or risk losing potential buyers from the onset.

To help Website Magazine readers see what not to do, we've listed four value propositions worth re-thinking.

Read: 4 Value Propositions Worth Re-Thinking

 

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up

 

Leave a comment
    Load more comments
    New code
  •