How to Use Creative Typography to Craft Appealing Emails
By Kevin George
It is necessary that the text you include in your email is appealing and striking.
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20 Percent of Emails Never Reach the Inbox
By Dominique Aitchison
80 percent of commercial email is being delivered to the inbox with the remaining being diverted to spam folders or gets blocked altogether.
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One Reason Your Emails Are Ignored
By Amberly Dressler
New data indicates what subject lines work best.
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Are Messaging Apps the New Email?
By Steve True
Messaging apps and other innovative technologies are the Wild West for marketers, a tempting uncharted territory.
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Why Email Outperforms Other Digital Channels
By Pete Prestipino
When you look at the past 20 years of Web business, one thing becomes very, very clear - email is a core part of digital marketing success.
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The Best Email Marketing Automation Strategies to Engage Your Customers
By Megan Totka
Give your email campaigns new life by automating some processes.
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Why Investing in Content is Vital to Email Marketing’s Continued Success
By Vivek Sharma
Content is the cornerstone of marketing, but it also presents today’s marketers with a catch-22.
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Delivering Email Analytics for Growing Brands
By David Page
It was not that long ago when businesses looking to understand their marketing performance needed to hire a team of data scientists.
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Best Distribution Channels for Your Content
By Website Magazine
A collection of stats to indicate some channels may be more conversion-friendly than others.
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Email Marketing Field Guide 2017
By Website Magazine
Find out what the best times and days of the week are to send a message and get it read.
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Simplifying Responsive Email Development
By Dennis Scott
Email has long been an essential digital marketing channel but designing a message that appears consistently is challenging.
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Insights from 5 Billion Emails [A Q&A with Return Path]
By Amberly Dressler
A look at sector-specific email results.
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Simplifying Email Governance Practices
By Ana Parker
mxHero is expanding its integration with Box to extend the security and compliance capabilities of the Box Governance solution to email content.
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Christmas Email Prep in July: Steps Retailers Should Take Now
By EJ McGowan
Christmas may be months away, but in the world of retail, that means it is right around the corner.
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The Indispensable Welcome Email
By Website Magazine
Welcome emails have, on average, four times the open rate and 5 times the click-through rate; are you taking advantage of this opportunity?
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Email Inspiration & Digital Showcase
By Pete Prestipino
Email design is an art and science in itself, but development is not easy, and neither is finding inspiration - unless you know where to look.
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3 Ways to Re-Engage Email Subscribers
By Ivy Shtereva
While the number of new email subscribers is growing and so are open rates, email engagement doesn’t follow this trend.
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Live-On-the-Open Ad Placement for Email
By Pete Prestipino
Email is consistently ranked as one of the most effective channels for marketers but often underperforms when it comes to monetization.
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Open Rates on Smartphones Soar
By Amberly Dressler
Movable Ink has released its Q1 2017 device preferences report.
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The Effect of Emojis in Emails
By Amberly Dressler
Research surrounding the read rates of email subject lines containing emojis.
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