Pirate Metrics: Acquisition, Activation, Retention, Referral and Revenue (AARRR)
By Pete Prestipino
Confused or overwhelmed by the abundance of analytics data? No need to walk the plank just yet. Embrace the "pirate" life matey!
Blog
Back to All Channels-
-
Pinterest Looks to Big Data to Help Advertisers Maximize Sales Lift
By David Pepper
Big data and predictive analytics solution IRI is getting cozy with one of the Web's social media elite in Pinterest.
-
On Cohorts & Direct Audience Optimization
By Pete Prestipino
Do you know how many users typically return the day after their initial visit or how many visits it takes on average to generate a conversion?
-
Collaborative Data Science for R Data Scientists
By Pete Prestipino
As the popularity of R rises there is increasing demand for tools and solutions to make the most of the opportunity.
-
Get Started with Data Visualization
By Larry Alton
Many organizations can collect data but those that can present it to their audience in a coherent and engaging manner.
-
The Day That Last-Click Attribution Died
By Pete Prestipino
Google's new attribution solution should help brands understand how their marketing efforts are working together.
-
Enhanced Analytics Support for AMP from Google
By Pete Prestipino
Google is rolling out an Analytics enhancement to provide a clearer picture of the performance of AMP and non-accelerated mobile pages.
-
Keep Better Tabs on Those Facebook Ad Campaigns
By Henry Gilbreath
Social media advertisers are looking for more intuitive and prescriptive insights and they may now have it thanks to Rival IQ.
-
Produce Marketing Reports in Another Language
By Robert Alvarez
Frequenza di rimbalzo?
-
Viewability Data From ComScore Brings Digital Ad Fraud in Focus
By Pete Prestipino
Viewability is critical, but for too long it has dominated industry discussion at the expense of other metrics that also really matter.
-
3 Smart & Organic Ways to Boost Content Exposure & Increase Pageviews
By Disha Dinesh
Explore how you can optimize content creation and distribution to increase your blog visits and pageviews.
-
Inside the Data Studio
By Peter Prestipino
Today there is an abundance of tools that have emerged to make performance and BI data more meaningful.
-
Facebook Ad Benchmarks & Why They Don't Matter
By Robert O'Keefe
WordStream has published research on the average click-through rate (CTR) of Facebook ads in 18 industries; should you care?
-
Death to Excel; Long Live Pivot Tables!
By Kenton Purdy
AppsFlyer has released a new reporting interface that should reduce marketers need for offline tools like Microsoft Excel.
-
In Digital Marketing, Ignorance Is Not Bliss
By Pete Prestipino
Marketers who have tried four or more data providers tend to be happier, with 80% of those respondents indicating they are "very satisfied"...
-
Measure Digital's Contribution to Overall Business
By Rick Lindsey
ForeSee is releasing a new customer experience product designed to link customers digital experiences to post-visit actions.
-
Simplifying Analytics Inside the Data Studio
By Pete Prestipino
Over the past few years data visualization tools have emerged to help digital marketers optimize information and performance reporting
-
Setting Up Audience Dimensions in Google Analytics
By Pete Prestipino
Not all visitors of a website are the same, but many brands treat them that way (to their own detriment of course).
-
Digital Marketing Trends: How Performance Strategies Can Help Marketers Navigate Changes Ahead
By Jill Hara
How can performance strategies be adapted to make sense of an ever more complex and multi-faceted marketing mix?
-
How 1:1 Personalization has Overtaken Segmentation in 2017
By Megan Totka
Here are five ways businesses can utilize big data to make every experience feel personal.
Request a Free Subscription to Website Magazine!